sober college presents pitch your way to success

Sober College Presents

Pitch Your Way

To Success

Agenda

I. Welcome Holly Daniels, MFT, Clinical Outreach Director

II. Panel Introductionso Rick Hubbard, Director of Business Development, Origins Behavioral

Healthcare o Mackenzie Phillips, Treatment & Recovery Advocate, Pasadena

Recovery Center o William Lane, Founder, Bill Lane and Associates

o Karen Rainer, CEO / Interventionist, The Circle of Care & Inner Circle Network

o Lisa Duke, Parent of a Child in Recovery

III.The Pitcheso 90 seconds to Pitch, followed by Judges’ critiques

IV. Awards!

2

3

Why We’re Here

We’re All On the Same Side

…But a little friendly competition helps us all reach higher

1

The Need for MARKETING

3

The Need for MARKETING

3

How to Be Effective

1. Grab attention - use a surprise or startling statistic

2. Be direct about what you’re offering 3. Speak from your heart and speak freely –

don’t read from a paper if possible4. Engage your audience by having them

participate, tell them stories5. Embrace your nerves – get excited6. Have Fun!

4

8

Ethics in Addiction Tx Marketing

From http://coquicontentmarketing.com/morals-ethics-in-marketing-an-addiction-treatment-center/

• Don’t make false promises• Separate third party articles from your marketing

materials• Disclose affiliations, don’t falsify affiliations• Acknowledge success rates• Verify personal testimonies, and do not falsify testimonies• Do not use insensitive or culturally bigoted language• Do not share personal data • Share your ethical policies with all staff and review

regularly

Judges’ Criteria

• CLARITY – How clear is your message? How clearly did you paint the picture of your service?

5

Judges’ Criteria

• CLARITY – How clear is your message? How clearly did you paint the picture of your service?

• AUTHENTICITY – Did you speak from your heart? Did you portray honesty and integrity?

5

Judges’ Criteria

• CLARITY – How clear is your message? How clearly did you paint the picture of your service?

• AUTHENTICITY – Did you speak from your heart? Did you portray honesty and integrity?

• THE “IT” FACTOR – How compelling was your pitch? How memorable? Did you differentiate yourself? Did you give it your all?

5

Agenda

I. Welcome Holly Daniels, MFT, Clinical Outreach Director

II. Panel Introductionso Rick Hubbard, Director of Business Development, Origins Behavioral

Healthcare o Mackenzie Phillips, Treatment & Recovery Advocate, Pasadena

Recovery Center o William Lane, Founder, Bill Lane and Associates

o Karen Rainer, CEO / Interventionist, The Circle of Care & Inner Circle Network

o Lisa Duke, Parent of a Child in Recovery

III.The Pitcheso 90 seconds to Pitch, followed by Judges’ critiques

IV. Awards!

2

13

And…. Pitch!

Agenda

I. Welcome Holly Daniels, MFT, Clinical Outreach Director

II. Panel Introductionso Rick Hubbard, Director of Business Development, Origins Behavioral

Healthcare o Mackenzie Phillips, Treatment & Recovery Advocate, Pasadena

Recovery Center o William Lane, Founder, Bill Lane and Associates

o Karen Rainer, CEO / Interventionist, The Circle of Care & Inner Circle Network

o Lisa Duke, Parent of a Child in Recovery

III.The Pitcheso 90 seconds to Pitch, followed by Judges’ critiques

IV. Awards!

2

Sober College9

Pitch Your Way To Success

Sober College 6233 Variel AvenueWoodland Hills, CA 91367

Contact: Holly Daniels, MFT(818) 679-8242holly.daniels@sobercollege.com