social and mobile strategies for brands

Post on 01-Nov-2014

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Social and mobile strategies are a must for brands in 2014. Here are some of the most important ones from top brands to help you target, engage, and keep customers.

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Your Products, Your Pricing

Contact us for more information about WisePricer and WiseMapper

DIGITAL BRANDS!�e Top Social and Mobile Strateg ies for 2014

Chatter What are people saying about your brand online?

Design Design cannot be separated from brand identity; optimize for mobile now.

of marketers plan toincrease social mediaspending in 2014

of mentions come from Twitter.So follow what is being saidabout you on social media

of mentions came frominfluencers. Determine whenthey are talking about you

of shoppers are willingto make a purchase throughsocial media

is the increase expectedper year of product salesthrough social media

of marketers believe that socialmedia will or does lead to ROI

57%

66.7%

8.6%

27%

93%

86%

A COMPANY DOING IT RIGHT

Posting often on Google+can help you rank higher

in Google search.

18% of marketers plan to startusing Google+ in 2014.

RECOMMENDATIONS

Did You Know?

of marketers planto begin using

Slideshare in 2014

17%

Tweets with images are18 times more likely

to be clicked on!

18x

Get Visual

23% 10.5%They accounted for 10.5%of all eCommerce sales.

Mobile sales are estimated to grow to

Goldman Sachs estimatesthat global mobile sales will

grow exponentially! by 2018!$638 billion

(That’s more than 2x the amount of total eCommerce sales in the US in 2013!)

A COMPANY DOING IT RIGHT

MobileSales

in2013

Sales on mobiledevices grew 23%

40%of marketers don’tmobile optimize

their emails

of recipientsuse mobile devices

to read emails

50%

Email Marketing

Retail is about o�ering

people the services

and products they want

on the devices and

media they use.

Business Insider

MOBILE ON THE RISE

Facebook, Twitter, and LinkedInare tried and true social channels,but others are gaining traction!

Respondto Mentions

ActQuickly

Analyze YourMentions

MONITOR YOUR BRAND

Engaging with potential customers isa great way to convert and retain them. Brands should

follow what is being said about them.

Pricing

Consistent pricing helps stabilize brand identity.

We can help you implement an

intelligent price strategy.

Target Influencersand Gain Their Support

Understand the Powerof the Visual

Focused On a Macroand Micro Scope

Consistent Pricing

E�ectiveresponsive site

Photo based productand lifestyle

Simple layout thatis easy to navigate

Why it Works

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