social business - the social journey v. boris reinholth nyland, proactive

Yammer can easily integrate with…

• Online or on-premises applications

• Embeddable plug-ins

• REST Application Programming Interface (API)

• OpenGraph-enabled social apps

What makes a Yammer implementation different?

Like any technology, a balanced team, thoughtful planning,

and thorough execution is important to implementation. Yammer

is different because:

1. Yammer’s multitenant architecture is in the cloud,

technical implementation is not as complicated as

traditional technologies.

2. “Working social” is a fundamental change in how people

work together that requires a higher focus on the people

side of change in order to maximize business value.

1

2

Gartner, September 2012

Social Enterprise is

implemented 80% through

organization culture and

20% through technology.”

Gartner estimates that through 2015,

80%

of social business efforts will not achieve the

intended benefits due to inadequate leadership

and an overemphasis on technology.

http://www.gartner.com/newsroom/id/2319215

The Social Organization: How to Use Social Media…Gartner Research

1. Easy to use

2. Works out of the box

3. Innovate quickly

4. Private and secure

5. Integrates easily

6. Support on the journey

Is Yammer Secure?

I have enough tools to check.

Social is a fad and a waste of time.

We have no executive support.

What’s the business value?

Demo of Yammer

The Social Journey

“Working social" is more than

just messages in a newsfeed.

It's a journey that fundamentally

changes how people work

together.

The Social Journey focuses on

the customer finding business

value in ESN.

Step 1.

Define Your Vision

“Push everyone with whom you interact to think *BIGGER*. The

broader the reach of the vision and the more people involved to

champion the network, the more likely their network will be a

success & address the needs of the company at-large.”

Example Vision Statement

Yammer: Reinventing the Way We Work!

• Transparent Communication: A platform to deliver a consistent message and facilitate

two-way communication.

• Collaborative Projects: Drive productivity by facilitating cross geographic and

functional team project collaboration.

• Shared Knowledge: Increase access to information and the ability to share best

practices and learn from each other - peer to peer.

• Inspired Work: Accelerate innovation giving us the agility to meet the needs of our

changing business.

A Clear Vision is the Foundation

of the Change Management Plan

http://www.youtube.com/w

atch?v=y6x-mDuVy-k

The customer released this video at the start of their

network launch. It clearly conveys the company’s

vision for their Yammer network in a way that makes

individuals see the direct benefit to themselves and to

the organization.

Step 2.

Map to Value

“Get to know common business

processes - like purchasing, inventory,

onboarding, sales operations - you

have to have business acumen and

the ability to speak the speak. Also,

work on your executive presence -

you'll never be perfect in front of a

CEO ,but you need to try! Execs are

people too – try to understand where

they are coming from and how you

can make it SO EASY for them to get

social.”

2. Map to Value

Map to business objectives

Prioritize to support the vision

Engage, Collaborate, and Innovate in New Ways

Collaborate Connect, collaborate, and deliver

with high performing teams

EngageAttract, engage, and retain your

employees

InnovateAdapt, compete, and win through

rapid innovation

Other Businesses are Transforming with Social

Collaborate Connect, collaborate, and deliver

with high performing teams

1. Collaborate with teams across

geographical location and job

function

2. Manage projects

3. Manage events

4. Launch marketing campaigns

5. Stay connected on any device

6. Improve team alignment

EngageAttract, engage, and retain your

employees

1. Improve company

communication

2. Improve onboarding, learning

and development

3. Recognize top talent

4. Identify expertise

5. Share best practices

6. Retain employees

InnovateAdapt, compete, and win through

rapid innovation

1. Launch new products

2. Brainstorm and crowd source

new ideas

3. Enter new markets

4. Adapt and respond to change

5. Build a unified culture

6. Get feedback from partners,

suppliers, and customers

7. Bring teams together during a

reorganization or a merger &

acquisition.

3. Priority

Needs maturing

4. Priority

NEVER

2. Priority

Strategic/Tactic investments

1. Priority

Quick wins/Low hanging fruits

Prioritisation matrix (PACE Chart)

20 NOVEMBER 2013

© PROACTIVE A/S22

Business

Value

Ease of Implementation

G

F

D

I

B

A

H

C

J

E

Step 3.

Work Social“Your biggest barriers are people and their habits.

Understand what bad habits are holding you back, what

new ones would benefit the business, and a process by

which you can slowly transition to more effective ways of

working. They don't all need to involve Yammer but it

can definitely help.”

3. Work Social

Use Case Definition Template

As a … [person’s role]

I want to … [take an action]

So that I can … [do what / why]

That means I need … [specific elements to accomplish the above]

Develop a Strategy for Each Use Case

Questions to ask each stakeholder:

What's the challenge/opportunity?

What are the business benefits you want to achieve?

Who is our audience? Are they ready for change?

What has prevented us from achieving this goal in the past?

What behaviors need to be change to realize the outcomes?

What resources can we leverage on the Yammer Success Center?

Who is the Champion/Owner/Community Manager?

Project timeline and activities & review date?

How do we measure success?

What to look for in a Use Case…

Attributes:

Low Barrier Visibly Demonstrable Part of the workflow Engaged and Committed

Use Case Spectrum

• Employee Connections• Culture Initiatives• Sharing Industry Articles &

News

• Replace Meetings• Team & Department

FAQs• Employee Recognition

• Any business-related function or task done more efficiently

• Co-creating content• Sharing best practices &

lessons learned

Step 4.

Drive Success“Become one with

success.yammer.com”

“Yammer is easy to use and adopt, technical enablement is

important but change management is critical. Don't

underestimate the importance of having a well defined plan

to manage that process. Remember is about

PEOPLE! Yammer It is not a magic bullet – the magic

happens in the community of people using Yammer.”

4. Drive Success

Launch Network

Build Momentum

Manage Community

A Plan Ensures Success

% of engaged users

With adequate user training and on-going communication of Yammer’s benefits

Without adequate training and communication

Formal launch

Yammer begins tospread virally People leave

(no value)Preparing for adoption

TimeFree service Premium service

What is a Yammer Network Launch?

A launch is a powerful opportunity to create momentum and

excitement around your network, through communications and

trainings as well as events and activities that support and inspire

the use of Yammer.

Step 5.

Evaluate, Adapt & Iterate“Have a bias towards action.

Don't sit for months and plan, just start

doing something and have the network

help you shape it together. Empower all

your employees to do this and you will

see growth.”

5. Evaluate, Adapt & Iterate

Evaluating Business Value

Business

Value

People are talking

about Sales and this

has increased

revenue by X% this

quarter

People are talking

about SalesPeople are talking

Adapt &

Iterate