social design

Social Design

Eric FisherDesign Strategist

facebook.com/ericfisher

A Definition

“29 Kilometers of Books”

“29 Kilometers of Books”

Where’s a good Italian restaurant?

What movie should we see?

Is there a cool museum opening

somewhere?

Community

Friends

Trust

Relationship Types

Friends

Coworkers

Brands/Services Clubs

IntimateFormal

Ephemeral

Lasting

Neighbors

College Friends

RelationshipsDoorman

Doctor

Parents

Spouse

Customer Service

Relationship Types

Trust

Strong Ties

Weak Ties

This place is awesome

Identity CommunityConversation

Identity

Conversation

Community

Inside Out?

Outside In

✓ Utilize the Existing Community

✓ Define a Conversation

✓ Add to Identity

Start with the Conversation.Let people curate Identity.

Conversation Involves Two Experiences

Listening

“Just watch this clip.Other users liked this.”

Social Plugins

“Read this article.YOUR FRIENDS

and others liked it.”

People Already Have Full Profiles. Use them to...

Connect Users To Friends

Recommend Content from Profile Data

Show Friend Activity

Sharing

More Contributions ›› More Activity

More Activity ›› More Contributions

More Contributions ›› More Activity

More Activity ›› More Contributions

Principles of a Great Social Experience

‣ Utilize Personal Info + Connections

‣ Show Social Context Spread Throughout

‣ Make it Easy to Share and Give

Feedback

IdentityIdentity

Maslow’s Hierarchy of Needs

Physiological

Basic Safety

Belonging/Acceptance

Self Esteem

Self Actualization

Maslow’s Hierarchy of Needs

Physiological

Basic Safety

Belonging/Acceptance

Self Esteem

Self Actualization

#1 Reason Why People Love Facebook:

Users want to showcase their personalities.

Identity CommunityConversation