social marketing for small business

Hosted by:

John LawsonManaging Editor of ColderICE.comPresident of 3rd Power, Inc.

Wednesday Nov. 17, 2010

Social Marketing for Small Business

@ColderICE

Who are you dude?

@ColderICE

Award Winning Blogger

@ColderICE

Top eBay Seller

@ColderICE

• What I want• When I want it• Way I want to buy it

@ColderICE

The World Wide Web is enormous!

@ColderICE

That’s Me

@ColderICE

• Explore new ideas• Discover opportunities• Investigate facts• Prepare for some

discomfort• One dude’s story

Can You Handle The Truth?

@ColderICE

The Web Walls

@ColderICE

Interactive Evolution

@ColderICE

• Personalized– Unique results– Location based– Historical (behavior)

• Socialized– Shareable– Easy to consume

• Mobilized– Location based– App Experience

The New Web Experience Trilogy

@ColderICE

Study the 1%

• Who should we watch?• Study the best• Ignore the stunned,

unhealthy, immature

@ColderICE

The Dell PC $6.5 Million Twitter Case Study

@ColderICE

@ColderICE

Sold $6.5 million

On Twitter

Worldwide Audience

WOW!

@ColderICE

@ColderICE

Numbers are in Millions so this is $52,000,000,000Billion with a B - in Net Revenue

@ColderICE

Pie Chart of Social Media’sContribution to Dell’s Gross Profits

@ColderICE

Pie Chart of Social Media’sContribution to Dell’s Gross Profits

@ColderICE

Perspective is Always Important

@ColderICE

For every $10,000.00 in Dell revenue

Only $1.00 comes from the social media of Twitter

Excuse me?

@ColderICE

The media coverage was PRICELESS!

@ColderICE

Time for my company to grow up

• Competition• Technology• Industry• Economy

@ColderICE

The System at 30,000 ft.

Meet

Needs

Lead

Achieve

To Maximize

@ColderICE

Goals

• Conversion• Order Size• SEO (Best Match)• Efficiency• Branding

@ColderICE

Content

• Editorial (Descriptions)• UGC – User Generated Content• Product Data• Branding

@ColderICE

Infrastructure

• Storage• Management• Collaboration• Syndication• Localization

@ColderICE

Operations

• Scalability• Flexibility• Extensibility

@ColderICE

Results

• Revenue (R.O.I)• Globalization• Cost - Efficiency• Product Data• Leverage

@ColderICE

Tie Technology to Simplicity

• Simplify • Automate• Duplicate

@ColderICE

A low cost solution of high end technology

Why Social Media?

@ColderICE

Social Marketing Is Not A Religion

@ColderICE

Over 1600 Social Sites

(in English)

@ColderICE

Objective research

Hundreds of test

Hundreds of apps

Educated Opinion

S.M.a.a.T - Social Media as a Test

@ColderICE

Typical Sales Funnel

@ColderICE

@ColderICE

• I know what you are doing as you do it

Social Espionage?

@ColderICE

Social Intelligence

@ColderICE

Communication Cycle

@ColderICE

The Whole World IS Talking

@ColderICE

K.I.S.S.

Keep It Simple and Spectacular

@ColderICE

Let’s Focus on Some Tools

• The more you know the more you sell

Customer Analytics

@ColderICE

@ColderICE

Plug in from rapportive.com

@ColderICE

@ColderICE

TubeMogal

a single point for deploying uploads to the top video and social networking sites

@ColderICE

@ColderICE

@ColderICE

@ColderICE

Slideshare

@ColderICE

• Google loves blogs

• High ranking• Quick

indexing (Caffeine)

Blogging is SEO

@ColderICE

@ColderICE

@ColderICE

• Group playlist by theme

• Add tool tips• Link to

internal pages• Make public• Continue to

create

YouTube is your microsite

@ColderICE

@ColderICEDeva’s Bubbles

@ColderICE

• Send me an email at:

John@ColderICE.com

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Get Your FREE Whitepaper for Small Business Social Media

@ColderICE

John Lawson CEO 3rd Power Outlet

Founder ColderICE.com

ColderICE.com

Email: John@ColderICE.com

Twitter: @ColderICEFacebook.com/ColderICE

Linkedin/in/ColderICE