social media 101 for nonprofits

Presented by: Susan Chavez

SOCIAL MEDIA 101 FOR NONPROFITS

Presented by: Susan Chavez

TODAY’S AGENDA

๏ What to do before you start

๏ Capitalizing on your programming & expertise to create content

๏ Quick tips for the Big Five social networks

Presented by: Susan Chavez

BEFORE YOU GET STARTED...

๏ Bylaws & External Communications Policies

๏ Time, Capacity & Skills

๏ Website

๏ Decide which channel(s) are right for you

Presented by: Susan Chavez

HOW ARE NONPROFITS DOING ON SOCIAL MEDIA?

๏ 67% of nonprofits have no social media strategy or policies

๏ Staffing

๏ Goals

Presented by: Susan Chavez

NONPROFITS ON SOCIAL

MEDIA

Presented by: Susan Chavez

WHY USE FACEBOOK?

๏ 1.32 billion users

๏ 134 million users in the US

๏ Daily average time spent: 21 minutes

Presented by: Susan Chavez

WHY USE TWITTER?

๏ 271 million users

๏ 500 million Tweets are sent per day

๏ 78% of users are on mobile

๏ 23% of users are in the US

Presented by: Susan Chavez

WHY USE YOUTUBE?

๏ 1 billion users

๏ Reaches more US adults ages 18-34 than any cable network

๏ 6 billion hours of video watched each month

๏ 20% of traffic comes from the US

Presented by: Susan Chavez

WHY USE PINTEREST?

๏ 70 million users

๏ 60% of users are from the US

๏ 80% of users are women

๏ average time spent per visit: 14.2 minutes

Presented by: Susan Chavez

WHY USE INSTAGRAM?

๏ 150 million users

๏ 41% of users are between 16-24

๏ 49% of users are women; 51% of users are men

Presented by: Susan Chavez

CREATING CONTENT

๏ Yours

๏ Issue-oriented (i.e. experts, current events)

๏ Supporters (praise)

๏ Collaborators

๏ Anniversaries

๏ Awareness days/weeks/months

๏ Local & of interest to supporters

Presented by: Susan Chavez

CREATING CONTENT

๏ Plan it!

๏ Create a content calendar - add:

๏ Your major events

๏ Awareness days/weeks/months

๏ Anniversaries

๏ Fun stuff (i.e. holidays)

๏ Adapt content for channels

Presented by: Susan Chavez

QUICK TIPS: FACEBOOK

๏ Schedule posts for times when your audience is most likely to be online

Presented by: Susan Chavez

QUICK TIPS: FACEBOOK

๏ Schedule posts for times when your audience is most likely to be online

Presented by: Susan Chavez

QUICK TIPS: FACEBOOK

๏ Schedule posts for times when your audience is most likely to be online

Presented by: Susan Chavez

QUICK TIPS: FACEBOOK

๏ Post visual content

๏ Content that elicits action

Presented by: Susan Chavez

QUICK TIPS: FACEBOOK

Presented by: Susan Chavez

QUICK TIPS: TWITTER

๏ Use a social media dashboard to schedule posts

Presented by: Susan Chavez

QUICK TIPS: TWITTER

๏ Use a social media dashboard to listen

Presented by: Susan Chavez

QUICK TIPS: TWITTER

๏ Identify & use strategic hashtags

Presented by: Susan Chavez

QUICK TIPS: YOUTUBE

๏ Register!

Presented by: Susan Chavez

QUICK TIPS: YOUTUBE

๏ Share on your other social networks

Presented by: Susan Chavez

QUICK TIPS: PINTEREST

๏ Convert personal account to business account

Presented by: Susan Chavez

QUICK TIPS: PINTEREST

๏ Make it social - invite others to pin

Presented by: Susan Chavez

QUICK TIPS: INSTAGRAM

๏ Identify & use strategic hashtags

Presented by: Susan Chavez

QUICK TIPS: INSTAGRAM

๏ Post when your followers post

Presented by: Susan Chavez

Facebook.com/SusanChavezPageTwitter.com/Susan_Chavez

Pinterest.com/Susan_Chavez

THANK YOU!