social media 45 minute jan 22 v2

Lunds universitet 22nd Jan, 2010 www.twitter.com/johnwedderburn john.wedderburn@rektor.lu.se

12th February

Det nya medielandskapet – kan universiteten

hitta en plats?

PM Nilsson, VD och chefredaktör för Newsmill

Forskning och forskare i sociala medier

– hur fungerar det?

John Wedderburn – Project Leader Förnyad Webbnärvarojohn.wedderburn@rektor.lu.se

twitter.com/johnwedderburn

www.lu.se/futureweb

Vilka av földande använde du?

605 Swedish school leavers, December 2009

Om du vill veta mer om studier, skulle du vilja bli kontaktad av ett universitet via:

605 Swedish school leavers, December 2009

www.lu.se/futureweb

900 High School Students, US, 2009

January – February 2010

Survey of 30 000 students registered in HT 2009 at LU.

Survey of new students later this year

Swedish and International.

We need your input!

Flickr: Evo_terra

”Various opinions and discussions shall be encouraged and tolerated….develop an innovative, creative university environment, with space for change…”

Staff Handbook, Lund University

Why Should We Use Social Media?• Low cost compared to most other channels

• The barriers to use are low

• Engagement

• Help with meeting the ’3rd uppgift’ and strategic goals

- Engage tax paying citizens with LU

• Create a community around LU- Loyalty

How should we use Social Media?

• Conversation

- Being prepared to talk to, and respect, people

• Listening- Monitoring the web and then acting on what people are saying

• Focusing on the ’customer’

- publically asking for feedback

- creating, or participating in, a community

• Redefining our communication channels

- leadership, researchers blogging

Social Media/Social Web/Web 2.0/New Media

• Blogs and Micro-blogs – blog platforms, twitter, yammer• Social networking sites – Facebook, Myspace, Linkedin• Wikis - Wikipedia• Social bookmarking/news – Digg, Delicious• Media - YouTube

Ranked 137 of 8533799Technorati.com

• Challenging• Controversial

nyheter.blogg.lu.se

98 posts, 49 Comments

Micro-Blog

Social Networking

• 300 000 000 + users

• 2 700 000 Swedish users

DN.se, Nov 2009

http://www.facebook.com/tamu

• Create a platform for students and staff?

Beth Canter, 8 Principles For Using Social Media More Effectively

http://www5.lu.se/o.o.i.s/3570

• Time Commitment - ROI

• Privacy issues/Security

- Blurring of personal and private space. Can I freely blog about my job?

• Loss of control

- Comments/content on blogs, content in wikis, facebook

Measurement of success –

- number of visits and fans, number of referrals, links to goals on web site etc

- comments per post, conversations, feedback

- Recruiting students- Specific campaigns- Creating groups ’class of 2011’- Support during the application process- Persuading people that our product is high quality

- Creating a buzz/visibility - research

- 3rd Mission

- Encouraging internal collaboration- Supporting students and staff- Supporting Alumni

- Listening and learning- Rate our education, comment on our courses- Spotting problems

Will Lion, 2008. Flickr

social media 45 minute jan 22 v2

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