social media and law firms

http://www.getbrandswag.com

www.kylelacy.com

@kyleplacy

facebook.com/kyleplacy

http://bit.ly/bungersocial

c

MOSTGetting the

out of Social Media

MonitoringObjectivesStrategyTools

Monitoring

• The Importance of Listening• Custom Reputation Management

– Radian6.com

• Google Alerts–http://www.google.com/alerts

Objectives

• Establish the Rules• Why are you applying social media?• What do you want to accomplish?

Strategy

• The Value of a Story• Building Brand Awareness• Where are you driving the user?

Tools

• What technology are you using?• What technology are they using?• What technology are your employees

using?

5 Ways to Combine

1. MarketingResearch

2. ThoughtLeaders

3. TraditionalNetworking

4. Recruiting

5. More Billing

Defamation

Privacy Torts

Trade Libel

Trade Secrets

Securities Fraud

Selective Disclosure

Forward-Looking

Employment Issues

Discovery

User Privacy

6.LeadGeneration

What You Should Be Doing Tomorrow

• Build Your Social Policy• Create a Blog to Build Affinity and

Content• Research for Clients• Connect with Your Email Database

(Facebook, Twitter, LinkedIN)

Connect With Me

• Blog: http://www.kylelacy.com• Twitter: @kyleplacy• Email: kyle@getbrandswag.com• Phone: 1-765-610-5965