social media and seo

SEO and Social Media

Anne Haynes@annehaynes

anne.haynes@gmail.com619-587-8882

Introductions• Web Development and Digital

Marketing Consultant• Blog Author• Technology Advocate • Lifelong Student and Educator• OU Sooner Fan• Favorite Quote: “Insanity:

doing the same thing over and over again and expecting different results.” - Einstein

Anne Haynes•Born in St. Louis, MO•Lived in Silicon Valley for 20 Years•Moved to Kansas in 2007•San Jose State University Alumni•BS in MIS 1996•In a Relationship•Interested in Men•Favorite Movie: Anchorman

Introductions

1. Your Area of Expertise?2. What You Want to

Learn Today?3. Your Favorite Movie?

Three Questions:

What’s Covered

• The Two Areas of SEO• Onsite• Offsite• Social Media• Role of SEO• Google Updates

SEO Two Disciplines

Onsite Offsite

One Time Set-up On Going

Top Onsite SEO Factors• Domain Name• Keywords• Architecture - Flat• Title Tag• Headings• “Alt” text with Keywords• Keyword Internal Linking• Fresh Content - Blogs

Top Offsite SEO Factors• Incoming Link Anchor

Text• Number of Outgoing

Links From a Page• Link from an

Authoritative Site• Over Usage of Single

Keyword in Anchor

Social Media an Offsite Tactic

Role of Search Engine Optimization

• Press Releases• Partnerships

• Direct Mail• Television• Radio

• Micro Site • SEO• Paid Search• Banner Adv.• Social Media• Analytics

• Business Dev.• Partnerships

• Call Center

SEO – What’s New?

• Blended or Universal Search• Personalized Search• Rich Snippets• Google Caffeine Algorithm

Update

Blended or Universal Search

Personalize Search

Rich Snippets

Google Caffeine Update

Caffeine Jitters

• Page Speed: How fast a page loads• Fresh Content: Must have a blog• Social Media: Indexing of keyword centric

social media content• Local Results: Google maps and more

meaningful searches for local results

Prevent Design Jitters

• Optimizing the images so the file size is as small as possible without compromising quality

• External Style Sheet not on page styling - Styles go in CSS and not in HTML

• Use Google Rich Snippets

Prevent Development Jitters

• Removing script code (JavaScript) from a page to an external file

• Install the blog on the domain, not a third party hosting solution

• Google Rich Snippets; GeoTag your website– <meta name="geo.position" content="35.644707, -97.545419">

<meta name="geo.placename" content=“Company Name, City, Sate, Country"><meta name="geo.region" content="US-KS">

Questions and Contact

Anne Haynes619-587-8882@annehaynes.comanne.haynes@gmail.comwww.annehaynes.com