social media concierge teams
Post on 14-May-2015
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Social Media Concierge Teams
Elizabeth Glau, CMPBuilding Blocks Social Media
Social Strategy for Events
Promoting the event
Customer service for the event
Content marketing
at the event
@elizabethglau
Designed Engagement
Photo: Interactive Meeting Technology
@elizabethglau
Ambassadors
Potential Attendees Help other attendees be social Recognition and Perks• Identifying
badge or ribbon
• Special seating (up front / with power)
• Tweetup or special reception
@elizabethglau
Win/Win
Photo: Interactive Meeting Technology
@elizabethglau
Play to Your Strengths
Training
Encouraging“Paparazzi”
@elizabethglau
Structure
Designer
Manager
Team
@elizabethglau
Choosing the Team
Local staffing / temp agencies
Ask to see personal online
profiles
Interview via Skype or
Google+ hangout
@elizabethglau
Professionalism
@elizabethglau
Training Your Team
Photo: Interactive Meeting Technology
@elizabethglau
Preparing Attendees
Promote hashtag
Training videos
Help from speakers
@elizabethglau
Questions / Feedback
Elizabeth Glau, CMP614-286-4685eglau@BasicSocialMediaTraining.comwww.SocialMediaForPlanners.com
@elizabethglau
For Further Information
• Sales: Steve Mackenzie– sales@etouches.com– 1-877-386-8248
• Marketing and PR: Dan Murdoch– marketing@etouches.com– 1-203-295-4484
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