social media report - nfl teams july-august

Top NFL Teams on Social MediaJuly 1st – Aug 31st 2016

NFL Teams: Social Media Report

This Report looks at how

NFL Team Brandsperformed on Social Media between

July 1st – Aug 31st, 2016

Comparison of

“NFL Team Brands”Facebook Pages

Jul 01, 2016 - Aug 31, 2016

Dallas Cowboys had the largest fan base of 8,285,586 while New York Jets showed the highest fan growth of 3.42%.

0.0%

0.5%

1.0%

1.5%

2.0%

2.5%

3.0%

3.5%

4.0%

0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K 7,000K 8,000K 9,000K

Gro

wth

%

Number of Fans

Green Bay Packers Pittsburgh Steelers Seattle Seahawks New England Patriots Dallas Cowboys

New York Giants Carolina Panthers San Francisco 49ers New York Jets Denver Broncos

Fans

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

San Francisco

49ers

Dallas

Cowboys

Green Bay

Packers

Pittsburgh

Steelers

Seattle

Seahawks

New England

Patriots

New York

Giants

Carolina

Panthers

New York Jets Denver

Broncos

United States Philippines Countries < 2% Mexico Canada Brazil Other Countries Germany

Fans - Geography

Carolina Panthers had the highest PTAT of 6.27% as a percentage of its average number of Fans during this time period.

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

0K 1,000K 2,000K 3,000K 4,000K 5,000K 6,000K 7,000K 8,000K 9,000K

Pe

op

le t

alk

ing a

bo

ut

(as %

of

Fa

ns)

Average Number of Fans

Pittsburgh Steelers Green Bay Packers Dallas Cowboys Seattle Seahawks New England Patriots

New York Giants Carolina Panthers San Francisco 49ers New York Jets Denver Broncos

Conversations

Denver Broncos published the greatest number of posts (783). Carolina Panthers had the highest average engagement, with a

score of 707.

0 100 200 300 400 500 600 700 800 900

0 100 200 300 400 500 600 700 800

Green Bay…

Pittsburgh…

Seattle…

New England…

Dallas Cowboys

New York Giants

Carolina Panthers

San Francisco…

New York Jets

Denver Broncos

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Dallas Cowboys received the most number of Likes (3,558,650) and most number of Comments (166,689).

Green Bay Packers had the most number of Shares (494,176).

0K 500K 1,000K 1,500K 2,000K 2,500K 3,000K 3,500K 4,000K

Pittsburgh Steelers

Green Bay Packers

Dallas Cowboys

New England Patriots

Seattle Seahawks

New York Giants

San Francisco 49ers

Carolina Panthers

New York Jets

Denver Broncos Likes

Comments

Shares

Engagement Breakdown

Most Engaging Brand PostsGreen Bay Packers

31-AUG-16, WED 2:21PM

Aaron Rodgers never disappoints with his

#Packers Welcome Back Luncheon look!

ENGMT. LIKES COMMENTS SHARES SENTIMENT

1,000 54,492 4,995 15,916 Uncategorized

New York Jets

30-AUG-16, TUE 7:14PM

Probably the funniest thing you'll watch today.

Ryan Fitzpatrick's speech at our 2016 Kickoff

Lunch ..

Green Bay Packers

27-AUG-16, SAT 1:08AM

Another #Packers WIN!

#GBvsSF #GoPackGo

ENGMT.LIKES COMMENTS SHARES SENTIMENT

1,000 11,189 3,415 9,806 Uncategorized


1,000 45,668 1,628 18,282 Uncategorized

http://www.facebook.com/71671905072/posts/10154196537615073



Most Engaging Brand PostsNew England Patriots

26-AUG-16, FRI 10:52PM

Patriots improve to 3-0 on the preseason.


1,000 70,180 2,297 19,944 Uncategorized

Carolina Panthers

26-AUG-16, FRI 5:20PM

Home Sweet Home

Carolina Panthers

26-AUG-16, FRI 8:39AM

GAMEDAY!

ENGMT.LIKES COMMENTS SHARES SENTIMENT

1,000 49,466 741 10,586 Uncategorized


1,000 16,375 655 7,900 Uncategorized




New York Giants's Facebook Page saw the highest number of Fan posts (1,655).

0 200 400 600 800 1000 1200 1400 1600 1800

Green Bay Packers

Pittsburgh Steelers

Seattle Seahawks

New England Patriots

Dallas Cowboys

New York Giants

Carolina Panthers

San Francisco 49ers

New York Jets

Denver Broncos

Number of Fan Posts

Fan Posts

New York Giants received the highest percentage of Positive Sentiment (18.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

New York Giants

New York Jets

Negative Neutral Positive

Sentiment Analysis

New York Jets responded to the highest percentage of Fan posts (0.13%).

0.0%

0.0%

0.0%

0.1%

0.1%

0.1%

0.1%

0.1%

0 200 400 600 800 1000 1200 1400 1600 1800

% o

f F

an

Po

sts

Bra

nd

Re

sp

on

de

d t

o

Average Response Time (mins)

New York Giants New York Jets

Brand Responses

Denver Broncos published the most with 783 posts.

8%

6%

11%

13%

8%

7%

13%

16%

9%

9%

New York Giants New England Patriots Pittsburgh Steelers Green Bay Packers New York Jets

Carolina Panthers Dallas Cowboys Denver Broncos San Francisco 49ers Seattle Seahawks

Share Of Voice – Volume of Posts

Dallas Cowboys received the largest volume of Likes (3,558,650).

7%

11%

10%

16%

3%10%

16%

11%

6%

10%



Share Of Voice – Likes

Dallas Cowboys received the largest volume of Comments (166,689).

7%

11%

7%

11%

6%

7%

21%

10%

13%

7%



Share Of Voice – Comments

Green Bay Packers received the largest volume of Shares (494,176).

9%

12%

11%

18%

4%

12%

17%

9%

4%4%



Share Of Voice – Shares

During this time period, #PanthersFanFest was the most engaging run by Carolina Panthers. Carolina Panthers published the

most (3) in its #PanthersFanFest campaign.

0 0.5 1 1.5 2 2.5 3 3.5

0 200 400 600 800 1000 1200

NO DATA(Green Bay…

NO DATA(Pittsburgh…

NO DATA(Seattle…

NO DATA(New England…

NO DATA(Dallas Cowboys)

NO DATA(New York Giants)

#PanthersFanFest(Caroli…

NO DATA(San Francisco…

NO DATA(New York Jets)

NO DATA(Denver Broncos)

Number of Posts

Engagement Score


Campaign Comparison

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Analysis of

Dallas CowboysFacebook Page

Jul 01, 2016 - Aug 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

8,285,586 29,257 .35% United States Mostly Young, Female and Attached.

Dallas Cowboys

Engagement Score Total Comments

344 166,707

Total Posts Total Shares

625 461,781

Total Likes

3,558,580

BRAND POSTS

Brand Overview

8,240K

8,245K

8,250K

8,255K

8,260K

8,265K

8,270K

8,275K

8,280K

8,285K

8,290K

1-Jul 8-Jul 15-Jul 22-Jul 29-Jul 5-Aug 12-Aug 19-Aug 26-Aug

Fan Growth

Total Fans

8,285,586

New Fans

29,257

Engagement

0

250

500

750

1,000

1-Jul 5-Jul 9-Jul 13-Jul 17-Jul 21-Jul 25-Jul 29-Jul 2-Aug 6-Aug 10-Aug 14-Aug 18-Aug 22-Aug 26-Aug 30-Aug

Dallas Cowboys had an average engagement score of 344 and a highest of 947.

Community Analysis

Dallas Cowboys fans are mostly Young, Female and Attached. Dallas Cowboys fans are largely from United States followed by Mexico.

Fan Demographics Distribution of Fans

47%

53%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 2,000K 4,000K 6,000K 8,000K

United States

Mexico

Philippines

Brazil

Canada

United Kingdom

Indonesia

Germany

India

0

5

10

15

20

25

30


Brand Posts

Top keywords used Frequency

Cowboys 113

CowboysCamp 100

media 69

training camp 67

Oxnard 55

93%

2%5%

Posititve Negative Neutral

Brand Posts - Engagement

Dallas Cowboys receives more positive than negative vibes from comments on their Posts.

Sentiment of Brand Posts

Most Engaging Brand Posts

19-AUG-16, FRI 11:13PM

Cowboys get the W! #MIAvsDAL

ENGMT. LIKES COMMENTS SHARES

1,000 110,016 6,642 60,189

13-AUG-16, SAT 9:32PM

Dak attack for the whole first half! #DALvsLA

20-AUG-16, SAT 12:24PM

Welcome to the NFL Dak!


998 49,711 1,805 15,061


997 49,758 2,086 14,328

NO IMAGE NO IMAGE NO IMAGE




Brand Posts - Analysis

Brand Post Types Days of the week

0 100 200 300 400 500

0 100 200 300 400 500 600 700

Videos

Links

Photos

Plain Text

Polls

Number of Posts

Engagement Score


0 20 40 60 80 100 120

0 200 400 600 800

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Analysis of

Green Bay PackersFacebook Page

Jul 01, 2016 - Aug 31, 2016

Brand Overview


5,264,327 17,967 .34% United States Mostly Young, Male and Attached.

Green Bay Packers

Engagement Score Total Comments

428 90,789

Total Posts Total Shares

674 494,156

Total Likes

3,558,143

BRAND POSTS

Brand Overview

5,235K

5,240K

5,245K

5,250K

5,255K

5,260K

5,265K

5,270K


Fan Growth

Total Fans

5,264,327

New Fans

17,967

Engagement

0

250

500

750

1,000


Green Bay Packers had an average engagement score of 428 and a highest of 820.

Community Analysis

Green Bay Packers fans are mostly Young, Male and Attached. Green Bay Packers fans are largely from United States followed by Mexico.


53%

47%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 1,000K 2,000K 3,000K 4,000K 5,000K

United States

Mexico

Canada

Brazil

Philippines

Germany

United Kingdom

Australia

Indonesia

Norway

0

5

10

15

20

25


Brand Posts


Packers 144

today 59

Brett Favre 55

practice 55

night 49

94%

1%

5%



Green Bay Packers receives more positive than negative vibes from comments on their Posts.



31-AUG-16, WED 2:21PM

Aaron Rodgers never disappoints with his

#Packers Welcome Back Luncheon look!


1,000 54,490 4,996 15,894

27-AUG-16, SAT 1:08AM

Another #Packers WIN!

#GBvsSF #GoPackGo

18-AUG-16, THU 11:05PM

Another preseason #Packers WIN!

#OAKvsGB #GoPackGo


1,000 45,668 1,628 18,292


1,000 40,069 1,522 18,556







0 100 200 300 400 500

0 200 400 600 800

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 50 100 150

0 100 200 300 400 500 600

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Analysis of

New York JetsFacebook Page

Jul 01, 2016 - Aug 31, 2016

Brand Overview


1,998,719 66,013 3.42% United States Mostly Young, Male and Attached.

New York Jets

Engagement Score Total Fan Posts

385 1,530

Total Posts Brand Response Rate

387 0.13%

Total Likes Avg. Reply Time

722,607 1 day, 3 hrs, 54 mins

Total Comments General Sentiment

51,154 Neutral

Total Shares

107,738

BRAND POSTS FAN POSTS

Brand Overview

1,880K

1,900K

1,920K

1,940K

1,960K

1,980K

2,000K

2,020K


Fan Growth

Total Fans

1,998,719

New Fans

66,013

Engagement

0

250

500

750

1,000


New York Jets had an average engagement score of 385 and a highest of 930.

Community Analysis

New York Jets fans are mostly Young, Male and Attached. New York Jets fans are largely from United States followed by

Mexico.


66%

34%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 500K 1,000K 1,500K 2,000K

United States

Mexico

Philippines

Brazil

Canada

Germany

United Kingdom

India

Australia

Norway

0

2

4

6

8

10

12

14

16


Brand Posts


JetsCamp 94

days 28

Week 16

season 14

JAXvsNYJ 14

93%

3%4%


Brand Posts - EngagementNew York Jets receives more positive than negative vibes from comments on their Posts.



30-AUG-16, TUE 7:14PM

Probably the funniest thing you'll watch today.

Ryan Fitzpatrick's speech at our 2016 Kickoff

Lunch ..


1,000 11,127 3,391 9,740

28-JUL-16, THU 1:43PM

Officially official.

QB Ryan Fitzpatrick is BACK!

28-JUL-16, THU 3:45PM

They're baaaaack.


1,000 21,235 3,162 5,987


992 18,943 884 2,917







0 50 100 150

0 100 200 300 400 500 600

Videos

Photos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 20 40 60 80

0 100 200 300 400 500 600

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Top Keywords Used Frequency

New York Jets 1142

NFL 181

Ryan Fitzpatrick 144

Jets 99

season 96

User Posts

0

10

20

30

40

50

60

70

80

90

100

1-J

ul

3-J

ul

5-J

ul

7-J

ul

9-J

ul

11

-Ju

l

13

-Ju

l

15

-Ju

l

17

-Ju

l

19

-Ju

l

21

-Ju

l

23

-Ju

l

25

-Ju

l

27

-Ju

l

29

-Ju

l

31

-Ju

l

2-A

ug

4-A

ug

6-A

ug

8-A

ug

10

-Au

g

12

-Au

g

14

-Au

g

16

-Au

g

18

-Au

g

20

-Au

g

22

-Au

g

24

-Au

g

26

-Au

g

28

-Au

g

30

-Au

g

Positive Neutral Negative

New York Jets appears to participate more when Fan conversations have greater positive vibes than negative.

User Posts - Engagement

Sentiment

17%

6%

77%


Analysis of

Carolina PanthersFacebook Page

Jul 01, 2016 - Aug 31, 2016

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

2,360,045 15,319 .65% United States

Carolina Panthers

Engagement Score

707

Total Posts

373

Total Likes

2,196,347

Total Comments

56,773

Total Shares

324,497

Most Engaging Content Type

Game Schedule

Least Engaging Content Type

Contest

Most Prolific Content Type

Updates

Most Engaging Campaign

#PanthersFanFest

Most Recent Campaign

#TBT

BRAND POSTS

Brand Overview

CONTENT & CAMPAIGNS

2,335K

2,340K

2,345K

2,350K

2,355K

2,360K

2,365K


Fan Growth

Total Fans

2,360,045

New Fans

15,319

Engagement

0

250

500

750

1,000

1,250


Carolina Panthers had an average engagement score of 707 and a highest of 985.

Community Analysis

Carolina Panthers fans are largely from United States followed by Mexico.

Distribution of Fans

0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K 1,800K 2,000K

United States

Mexico

Philippines

Brazil

Germany

Canada

France

United Kingdom

Australia

Norway

0

2

4

6

8

10

12


Brand Posts


Panthers 51

panth 46

season 18

training camp 18

football 16

37%

63%

Brand Participation Brand Non Participation


Carolina Panthers responded to 138 conversations generated by the 373 Posts they published.

Brand Responses


26-AUG-16, FRI 5:20PM

Home Sweet Home


1,000 49,466 741 10,586 Uncategorized

26-AUG-16, FRI 8:39AM

GAMEDAY!

20-AUG-16, SAT 6:32PM

#Panthers WIN!

Rapid Recap » panth.rs/m4VHLG


1,000 16,375 655 7,900 Uncategorized


1,000 32,313 677 8,738 Uncategorized







0 50 100 150 200 250

0 200 400 600 800 1,000

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score


0 20 40 60 80

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Most of Carolina Panthers posts were around 'Updates', and posts around 'Game Schedule' received the highest engagement.

Content Intel

0 10 20 30 40 50 60 70 80

0 200 400 600 800 1000 1200

Brand News

About the Athlete

Event

Game Schedule

Other

Merchandise

Corporate Social…

Photos

Updates

Game Highlights

Contest

Question to fans

Results

Facebook App

Engagement Oriented Posts

Number of Posts

Engagement Score


In Carolina Panthers Posts about General Happenings, the category Festival/Greetings received the highest engagement.

Content Intel

About General Happenings

0 1 2 3 4 5 6 7 8

0 100 200 300 400 500 600 700 800 900

On Social Media

On Sports

Others

Entertainment

Question to fans

Festival/Greetings

Technology

Current Affairs

Number of Posts

Engagement Score


Campaign Intel

Entire Campaign

0 5 10 15 20 25 30

0 200 400 600 800 1000 1200

#PanthersFanFest

Camp Confidential

#PanthersCamp

Number of Posts

Engagement Score


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