social media etiquette for pharmacists

FOR PHARMACISTS

SOCIAL MEDIA ETIQUETTE

Iris Thiele Isip Tan MD, MSc Professor, UP College of Medicine Chief, UP Medical Informatics Unit @endocrine_witch

PHARMACY ON SOCIAL

PHARMACY-CENTRIC BLOGS

ASHP STATEMENT ON SOCIAL MEDIA USE

What are pharmacy students doing on social media?

Grindrod et al. Research in Social & Administrative Pharmacy 2014;10:256-270

Student engagement

Boundaries

e-professionalism

Social Media & Pharmacy Education

— Bandura’s Theory of Social Learning

Individuals learn by observing one another through live, verbal or symbolic communication.

Participation and dialogue in a social setting allows individuals to use and construct knowledge.

”— Social Constructivist Theory

Student engagement

Boundaries

e-professionalism

Use of social media in the classroom can feel both uncomfortable and inappropriate for students who have long used social media for personal communication.

PRIVACY

CONFIDENTIALITY

About people

About identifiable dataExtension of privacy

Right to be left aloneLimit access to public

Prevent unauthorized access

PRIVACY PARADOXBushel et al. Protecting human health & security in digital Europe:

How to deal with the “Privacy Paradox”? Sci Eng Ethics 2014

Fear threats to personal

autonomy and freedoms from globalized data processing by government

Voluntarily disclose

personal data on social networking

sites (names, photos, dates of birth, marital status, medical data)

Student engagement

Boundaries

e-professionalism

Don’t lie. Don’t pry.

Don’t cheat. Can’t delete. Don’t steal.

Don’t reveal.A 12-word Social Media Policy

Farris Timimi, Mayo Clinic Center for Social Media

If it’s on the Internet, it isn’t private by DonkeyHotey, https://flic.kr/p/9RYZvc

J Am Pharm Assoc 2010;50:745-51

PUBLIC FAMILIARITY

ECONOMICAL NATURE OF USING SOCIAL MEDIA

ABILITY TO DISSEMINATE INFORMATION RAPIDLY

WWW.FB.COM/ENDOCRINEWITCH

MESSAGE-TAILORING CAPABILITIES THAT CAN EFFECTIVELY TARGET

SPECIFIC POPULATIONS

FACILITATE THE ORGANISATION OF PEOPLE AND

DISTRIBUTION OF CONTENT

PHARMACY ON SOCIAL

CATEGORIES OF PHARMACY BLOGS (2009) N=136

PERSONAL VIEWS

STUDENT INFORMATION

CAREER ORIENTED

DRUG RELATED

BIG PHARMA

TECHNICIAN INFORMATION

J Am Pharm Assoc 2010;50:714-719 ISSUES WITH PATIENTS

PERSONAL LIFE

WORKING CONDITIONS

ISSUES WITH OTHERS

THEME ANALYSIS OF BLOGS IN PERSONAL VIEWS CATEGORY (N=38)

63% promote a negative impression of pharmacists and/or the profession

… the blogs serve to humanize the pharmacist, revealing emotions and feelings that might not otherwise be seen by patients and/or other health professionals.

Cain & Dillon, J Am Pharm Assoc 2010;50:714-719

The ability to vent frustrations to an online, faceless audience may be therapeutic and reduce job stress and increase overall job satisfaction.

The personal views blogs provided insight into the myriad issues involved with interprofessionalism activities.

PHARMACY ON SOCIAL

“ [those] who use social media, to do so in a professional, responsible

and respectful manner.”

ASHP Statement on Use of Social Media by Pharmacy Professionals (2012)

Thoroughly consider the purposes and potential outcomes of participation in social media and develop the strategies and skills required to effectively utilize social media to meet their goals

Exercise professional judgment and adhere to professional standards and legal requirements in both private and public social media communications, especially legal and ethical obligations to protect the privacy of personal health information.

Balance the benefits social media provide with the obligations and liabilities they may create

Encourage the development and application of best practices by users of social media.

SOCIAL MEDIA POLICY

Suggested Elements of Social Media Policies Jeff Cain, Am J Health-Syst Pharm 2011;68:1036-40.

Reputation of organization

Define who is permitted to speak on behalf of the organization

Privacy Should not reveal private information about patients

Productivity Personal use is permissible only

during non-work hours

General State that organizational policies are applicable to social media communications

Playbricks 3 by Paul Preacher, http://www.freeimages.com/photo/205911

MAINTAINING PROFESSIONALISM ONLINEDefines conduct worthy of CM & PGH

EXTERNAL COMMUNICATIONSUsing social media for health promotion Dealing with outsiders, media or press

SAMPLE SCENARIOSTo illustrate provisions of the policy

SETTING UP SOCIAL MEDIA ACCOUNTSGuidance for personal accounts Approval of institutional accounts

POSTING ON PERSONAL ACCOUNTSGuidance if identified with CM or PGH

PROTECTING PRIVACY & CONFIDENTIALITYTo uphold patients’ rights

UPCM/PGH Social media policy SECTIONS

DRAFT FOR DISCUSSION ONLYDO NOT REPRODUCE, QUOTE OR USE IN ANY WAY

Medical advice offered through social media should be provided in accordance with the professional standards of pharmacy practice.

Advance the well-being and dignity of patients

Pharmacy professionals should be cognizant of both the benefits and limitations of online communication.

Pharmacy professionals should view social media as a means to not only provide

timely and accurate drug information but also to rebut inaccurate, misleading,

or outdated information.

Complaining about or disparaging patients, even in general terms, does not advance the dignity of patients or the profession.

The higher standards of conduct expected of professionals, even in personal behavior, apply as well to their participation in social media.

Acting with integrity and conscience

The apparent anonymity provided by social media does not release pharmacy professionals from their ethical obligation to disclose potential conflicts of interest.

Preceptors and mentors have a special responsibility to model appropriate practices

Pharmacy professionals should not use social media to make ad hominem comments or needlessly denigrate specific care providers, institutions, or professions.

Postings on social media should be subject to the same professional standards and ethical considerations as other personal or public interactions.

Pharmacy professionals should exercise professional judgment and employ established best practices to ensure compliance with privacy requirements when communicating with patients or about specific patient cases on social media.

www.healthxph/manifesto

— Brian Donahue, student pharmacist

“Social media is a window through which we ask people to look. How big we make the window is up to us, as is what we do in front of the window.

Journal of the American Pharmacists Association Nov/Dec 2013doi: 10.1331/JAPhA.2013.13536

FOR PHARMACISTS

SOCIAL MEDIA ETIQUETTE

Iris Thiele Isip Tan MD, MSc Professor, UP College of Medicine Chief, UP Medical Informatics Unit @endocrine_witch

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