social media for biz

Internal Social Media

Best Practice AVINASH PATIL VEDU

What is Social Media?

“Social Media is the democratisation by which anyone can become a consumer or publisher of content through online channels. It enables people to share information and engage in a global real-time conversation.” (Avinash Patil – Vedu)

“Social media is not about what each one of us does or says, but about what we do and say together, worldwide, to communicate in all directions at any time, by any possible (digital) means.” (Michelle Chmielewski – Synthesio)

“Social media is digital content and interaction that is created by and between people.” Sam Decker – Mass Relevance

Social Media is evolving

No one definition Constantly evolving It is all ways about people connecting and

sharing

The different flavours of Social Media

Social Networks Microblogs Forums/Message boards Wikis IM

Social Media is evolving

Location is much less important Sharing information can occur instantaneously

in real time.

How is information shared on Social Media

Russell’s like demonstration

What does Social Media mean to you?

How do you currently use Social Media? Facebook Twitter Linkedin

People use Social Media differently Personalised Customised

Social Media Globally

Map of Facebook connections gives us a global perspective

Social Media users are growing

Worldwide Phenomena Facebook recently announced that it has close

to 900 million active users

Social Media Worldwide

A Guide to Using Social Media

Common sense approach How would you act in a room full of people? Explore ideas but understand boundaries

Company data Use to assist your work Engage in debate and avoid ‘flaming’

A Guide to Using Social Media

C –Common sense H – Honesty A – Avoid Arguments T –Transparency

Full Social Media guidelines document is available

A Guide to Using Social Media

The guide is just the start of the conversation Everyone has ownership and can contribute to

the guidelines They will evolve as the business evolves

Our very own Social Media network

Introducing the WaterCooler Internal communication Company directory Customised groups Other functionality Idea generation and feedback

And…..

A bit of banter!

The WaterCooler

Set up a company profile Talk and collaborate with others in the business Keep up to date with company news Mash-up of Facebook, Twitter and Linkedin

The WaterCooler

Update Status and join

discussion company stream

Join the groups

Profile informatio

n and messages

Company

directory

The WaterCooler

Set up profile and fill in your details

Start following people

relevant to your work

WaterCooler

Currently active in trial phase?

Looking to rollout to everyone over the next month

End

Questions?