social media for hyperlocal tourism

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Social Media inHyperlocal Heritage Tourism

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I’m Bernie Goldbach.Limerick School of Art and Design

This presentation explores specific social media tools that can enhance a community’s heritage profile by attracting visitors to explore the past while spending quality time in local venues.

Here is what we know:

-- Community groups should populate digital channels with their creative work.

-- Bring Your Own Device and learn to tell authentic stories.

-- Record community artefacts in conjunction with trustworthy heritage curators.

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HyperlocalInformation

-- Mobile technology allows local citizens to create and share very local things by town, parish and street corners.-- This voluntarism offers a thousand points of view.-- National agencies cannot provide the same granular level of hyperlocal coverage.-- Search engines have started capturing these hyperlocal efforts.

Hyperlocal information is better than ever.

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HyperlocalDefined

-- Information oriented around a well-defined community.-- Primary focus is directed towards concerns of its residents.-- Hyperlocal also refers to the emergent ecology of data: -- textual content -- aggregators -- publication mechanism -- user interactions-- Hyperlocal has become synonymous with combined use of mobile applications and GPS technology.

By definition, hyperlocal heritage is outward-facing.

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We live in a Bring Your Own Device World. 

We should learn to leverage our personal media production devices.

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Digital Skills.

Acquired Literacies.

Cultural Immersion.

New LiteraciesRequired.

You probably didn’t learn these skills in a traditional curriculum.

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@bengrossman

@bengrossman

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Use Compelling Multimedia.

Share your best stories.

Learn How to Build Trust.

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We Trust the Human Voice.

"Levels of trust, commitment, and satisfaction from users all appear to be positively affected by the use of the human voice in social media.“

Doctoral research by Hyojung Park, University Missouri.

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Audioboo gives everyone a voice.

Social Audio

I am Audioboo.fm/topgold.

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Audioboo is free.

You get three minutes of recording with a basic account.

I paid £60 to get 30 minutes of time for each recording.

Audioboo allows an unlimited number of recordings.

You also need to be on the maps.

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Claim your footprint.

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Establish an online identity.

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Upload images.

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Add A-List imagery.

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Screenshots are often on student’s phone.

Sharing imagery.

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Sharing drawing.

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How to affect Social Search.

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Flickr.Enhances social search.

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TripAdvisor.Enhances social search.

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Google Plus enhances social search.

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Social Networking Fatigue

It’s a real problem.

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Creative CollaborationMeeting creative people in Google Hangouts.

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In-Hand Hangout

This is one of the most engaging and active forms of communications that I’ve ever used in-hand.

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G+ Communities

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How G+ Reaches Out.

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From post to profile.

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From profile to Twitter.

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Learning from Circles

I get less noise and learn more from G+ than any other social network.

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Notifications

You can turn them off.

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Notifications on iOS

I can work my notifications from a pocket-sized view.

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Notifications

Elegant on iOS and Android.

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PrivateCommunity

This has proven to be more efficient than BaseCamp or a discussion board.

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Cross-Feed to Flickr

Images from the Voices Community often become public images in a Flickr group.

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ConclusionLearn to use the tools you’re carrying.

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Circle me.Or follow me @topgold.

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Let’s connect and share.

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Bgoldbach AT yahoo.comwww.insideview.ie