social media for investment banking
Post on 13-Jul-2015
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“Investment Banking”
Social media can be a powerful way to strengthen relationships with clients
• Get found by people who are searching for related services
• Build a direct & long-term relationship with your customers
Awareness of your specialty
• Connect and engage with current and potential customers
• A powerful two-way dialogue with clients.
Your reputation
• People like working with those who they Admire and Trust
• Tremendous word of mouthTrust factor
No longer Social Media channel is for simply chat, post videos or share photos It is a powerful marketing channel through which businesses and brands canconnect with end user on a relational level and help build a community ofrelationships.
Affluence Classes
C level Executive
Corporate Investors
Increase Brand awareness about Violet Arch
Create Awareness about Service offering
Building Credibility among prospect
Mark presence on Digital Space
http://twitter.com/#!/hrblock
Professional Network • LinkedIN
Social Network
Blogs
• Wikipedia
• Corporate Blog
• Random blogs
Over 40% of professionals are influence business decisions
Over 20% of professionals read online reviews of products & services
71% Follow company on LinkedIn to know more about the organization
A highly-matured user with internet usage starting more than 4 years back
Fastest growing demographic is those 35 yearsand older
A Facebook Business Page is a public profilethat enables you to share your business andproducts with Facebook users.
Increase Loyalty
Deepens Understanding
Army of brand ambassadors
Twitter receives over 40 million monthly visits - your target market is there
Look at twitter as a way to
• Build relationship
• Update your clients
• Speak to your audience directly
• Share information
• Drive traffic to your website
The simplest way to start sharing information for your target audience is to start blogging
Share tips and information
Good content, valuable and original information
Educate, build advocacy and monitor for issues
Wikipedia is the centre of the online encyclopedia universe
Not to mention being a top search result in Google
Attracting nearly 78 million visitors monthly as of January 2010.
The five pillars– All of Wikipedia's official policies and
guidelines are based on five pillars that define Wikipedia's character:
• Wikipedia is an encyclopedia.
• Wikipedia has a neutral point of view.
• Wikipedia is free content.
• Wikipedia has a code of conduct.
• Wikipedia does not have firm rules.
Collaborate
Publish
Participate
Forums & Groups
Q&A & Discussions
Expert Advice & Tips
Inter Linking
Wiki
Blogs
Facebook & Twitter
Company
CEO
Co-founder
Public Profile
Wiki
Blogs
Thank You…
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