social media for nonprofits: overview

Web 2.0 for Your Nonprofit

Don’t Focus on the Hammer

Flickr.com/ppdigital

Focus on the House

Flickr.com/martin_laBar

Build Your Own House

Flickr.com/lincolnian

Flickr.com/stuck_in_customs

Flickr.com/neil-san

Build an Amazing House

Flickr.com/str1ke

My Blogs

smalldots.wordpress.com

We’ll Answer Three Questions

We’ll Answer Three Questions

Huh?

We’ll Answer Three Questions

Who cares?

We’ll Answer Three Questions

Like I have time?

Web 1.0

Web 1.0

Web 1.0

Blah blah blah blah

Web 1.0

Blah blah blah blah

whatever

Web 2.0

Web 2.0

Blogging

Web 2.0

Photosharing

Web 2.0

Social NetworkingSocial NetworkingSocial NetworkingSocial Networking

Yippee

Caveats

Caveats

• Good fit with your goals

Caveats

• Good fit with your goals

•Good fit with your staff

Caveats

• Good fit with your goals

•Good fit with your staff

•“Enterprise class”

Benefits

Benefits

•Free

Benefits

•Free

•Easy

Benefits

•Free

•Easy

•Power in your hands

Benefits

•Free

•Easy

•Power in your hands

•Listen

Web 2.0

Blogging

What’s a Blog?

•Easy to Update

•Invite feedback

•Free

•No skills required

•Tend to be informal

Nonprofit Technology Blogs

michelemartin.typepad.com

Nonprofit Technology Blogs

beth.typepad.com

Nonprofit Technology Blogs

techsoup.org

Myth: Only Kids Blog

flickr.com/photos/kk

Myth: Only Kids Blog

It’s not just kids anymore.

flickr.com/photos/kk

Myth: Only Kids Blog

It’s not just kids anymore.

All ages, all professions blog.

flickr.com/photos/kk

Why Should You Care?

flickr.com/anniebee

Why Should You Care?

•Think out loud

flickr.com/anniebee

Why Should You Care?

•Think out loud

•Connect with peers

flickr.com/anniebee

Why Should You Care?

•Think out loud

•Connect with peers

•Low-cost, on-demand learning

flickr.com/anniebee

Why Should You Care?

•Think out loud

•Connect with peers

•Low-cost, on-demand learning

•Show your human face

flickr.com/anniebee

Why Should You Care?

•Think out loud

•Connect with peers

•Low-cost, on-demand learning

•Show your human face

•Feature those you serve

flickr.com/anniebee

Why Should You Care?

•Think out loud

•Connect with peers

•Low-cost, on-demand learning

•Show your human face

•Feature those you serve

•Respond to events rapidly

flickr.com/anniebee

Who’s Got the Time?

HALP ME

DROWNING IN WORK

Quick Start

Find five blogs from your field.

Read them every dayfor a week.

Comment on at least one.

www.ALLTOP.com

Find five blogs from your field.

Read them every dayfor a week.

Comment on at least one.

www.MOMS.alltop.com

Find five blogs from your field.

Read them every dayfor a week.

Comment on at least one.

www.PERSONALFINANCE.alltop.com

Find five blogs from your field.

Read them every dayfor a week.

Comment on at least one.

www.SMALLBUSINESS.alltop.com

Find five blogs from your field.

Read them every dayfor a week.

Comment on at least one.

www.NONPROFIT.alltop.com

Find five blogs from your field.

Read them every dayfor a week.

Comment on at least one.

Quick Start

Find five blogs from your field.

Read them every dayfor a week.

Comment on at least one.

Quick Start

Find five blogs from your field.

Read them every dayfor a week.

Comment on at least one.

Should you write a blog?

Should you write a blog?

•I want to reach markets or people that I am currently not reaching

Should you write a blog?

•I want to reach markets or people that I am currently not reaching

•I want to know what’s happening in my field

Should you write a blog?

•I want to reach markets or people that I am currently not reaching

•I want to know what’s happening in my field

•I want to position myself as an expert

Should you write a blog?

•I want to reach markets or people that I am currently not reaching

•I want to know what’s happening in my field

•I want to position myself as an expert

•I want to know what my peers/customers are thinking

Set Up A Blog

Best Practices

Best Practices

How To Be Good

•Lists

•Reviews

•How-to

•Essays

•Interviews

•Case Studies

•Profiles

•Rants

•Raves

Types of Posts

flickr.com/desi.italy

•Books

•Problogger.com

•Ideas list

•Rotten first drafts

•Bookmarks

•Ye Olde Spiral Notebook

Ideas

mightygirl.com

What Makes a Good Blog?

flickr.com/stevegarfield

•Show Your Personality

What Makes a Good Blog?

flickr.com/stevegarfield

•Show Your Personality

•Be Useful

What Makes a Good Blog?

flickr.com/stevegarfield

•Show Your Personality

•Be Useful

•Write Well

What Makes a Good Blog?

flickr.com/stevegarfield

•Show Your Personality

•Be Useful

•Write Well

•Write Often

What Makes a Good Blog?

flickr.com/stevegarfield

•Show Your Personality

•Be Useful

•Write Well

•Write Often

•Write on Relevant Topics

What Makes a Good Blog?

flickr.com/stevegarfield

•Show Your Personality

•Be Useful

•Write Well

•Write Often

•Write on Relevant Topics

•Engage your Readers

What Makes a Good Blog?

flickr.com/stevegarfield

•Show Your Personality

•Be Useful

•Write Well

•Write Often

•Write on Relevant Topics

•Engage your Readers

•Interact with your Readers

What Makes a Good Blog?

flickr.com/stevegarfield

Web 2.0

Photosharing

What is Photosharing?

What is Photosharing?

•Put your pictures on the web so that other people can see them and comment on them

What is Photosharing?

•Put your pictures on the web so that other people can see them and comment on them

•Look at other people’s photos and comment on them

Why Should I Care?

Why Should I Care?

•Put a face on your organization

Why Should I Care?

•Put a face on your organization

•Help people find you and your message

Why Should I Care?

•Put a face on your organization

•Help people find you and your message

•Use the power of pictures to communicate

Why Should I Care?

•Put a face on your organization

•Help people find you and your message

•Use the power of pictures to communicate

•Connect with the millions of users who express themselves through photography

Who’s got the time?

Who’s got the time?

Who’s got the time?

Speaking of Time…

Some Easy Research

Some Easy Research

Some Easy Research

Some Easy Research

Some Easy Research

Some Easy Research

Geotagging!

www.flickr.com October 8, 2007

Think local!

www.flickr.com October 9, 2007

Quick Start

Find three peerorganizations from your fieldon Flickr.

Browse them every dayfor a week.

Comment on at least two.

Quick Start

Find three peerorganizations from your fieldon Flickr.

Browse them every dayfor a week.

Comment on at least two.

Quick Start

Find three peerorganizations from your fieldon Flickr.

Browse them every dayfor a week.

Comment on at least two.

Advanced Quick Start

Organize somephotos fromyour last event.

Give each photo a tag.

Advanced Quick Start

Organize somephotos fromyour last event.

Upload them to Flickr.

Give each photo a tag.

Advanced Quick Start

Organize somephotos fromyour last event.

Upload them to Flickr.

Give each photo a tag.

Why are we doing this, again?

I want to reach potential members

and patrons I’m not currently reaching.

I want to increase the emotional investment of my

members in my organization.

I want to tap into the skills and hobbies of my members to help

build my brand.

Web 2.0

Social NetworkingSocial NetworkingSocial NetworkingSocial Networking

What is Social Networking?

What is Social Networking?

What is Social Networking?

What is Social Networking?

What is Social Networking?

•Making connections with your peers, your members, your targets, your world

What is Social Networking?

•Making connections with your peers, your members, your targets, your world

•Building and expanding your network with like-minded people

What is Social Networking?

•Making connections with your peers, your members, your targets, your world

•Building and expanding your network with like-minded people

•Signposts to your other communications

What is Social Networking?

•Making connections with your peers, your members, your targets, your world

•Building and expanding your network with like-minded people

•Signposts to your other communications

•Creating a presence and letting people find you

Why Should You Care?

Why Should You Care?

Why Should You Care?

Why Should You Care?

What about those other sites?

What about those other sites?

www.myspace.com/thenatureconservancy

What about those other sites?

www.facebook.com/group.php?gid=2204852553

Who’s Got the Time?

Who’s Got the Time?

•None of these tools take much time to set up

Who’s Got the Time?

•None of these tools take much time to set up

•But they do require regular check-ins and updates

Who’s Got the Time?

•None of these tools take much time to set up

•But they do require regular check-ins and updates

•You can’t just “set it and forget it.”

Who’s Got the Time?

www.lolnptech.blogspot.com

Who’s Got the Time?

Who’s Got the Time?

•Get an intern

Who’s Got the Time?

•Get an intern

•Or a Volunteer

Who’s Got the Time?

•Get an intern

•Or a Volunteer

•Somebody young

Who’s Got the Time?

•Get an intern

•Or a Volunteer

•Somebody young

•They won’t believe their luck

Who’s Got the Time?

•Get an intern

•Or a Volunteer

•Somebody young

•They won’t believe their luck

•Just a couple of hours a week

Why Am I Doing This, Again?

Why Am I Doing This, Again?•I want to connect with other professionals and organizations with similar missions and goals

Why Am I Doing This, Again?

•I want to reach potential members and donors that I am not currently reaching

Why Am I Doing This, Again?

•I want to reach a population that is active, plugged in, and quick to mobilize around a cause

Quick Start

Post your professional selfon LinkedIn.

Build up your network(aim for 10).

Write three references.

Quick Start

Post your professional selfon LinkedIn.

Build up your network(aim for 10).

Write three references.

Quick Start

Post your professional selfon LinkedIn.

Build up your network(aim for 10).

Write three references.

Still With Me?

Still With Me?Free!

Still With Me?Free! Easy!

Still With Me?Free! Easy!

New people!

Still With Me?Free! Easy!

New people!

Betterbranding!

Dip Your Toe

Jump Right In

Enough with the Cheerleader

You Need a Plan

People

Flickr.com/scoobay

People

People

Fish Where the Fish Are

Flickr.com/joiseyshowaa

Objectives

Flickr.com/jill_greenseth

Objectives

Objectives

Research

Marketing

Sales

Development

Objectives

Research

Marketing

Sales

Development

Program Design

Program Expansion

Program Effectiveness

Membership Drives

Increased Donors

Increased Donations per Member

Board Development

Objectives

Research

Marketing

Sales

Development

Listening

Talking

Energizing

Supporting

Embracing

See Groundswell for more on this…

Listening

Flickr.com/simon_crowley

Listening

Flickr.com/simon_crowley

•Read Blogs

Listening

Flickr.com/simon_crowley

•Read Blogs•Read Comments

Listening

Flickr.com/simon_crowley

•Read Blogs•Read Comments•Google Search

Listening

Flickr.com/simon_crowley

•Read Blogs•Read Comments•Google Search•Google News

Listening

Flickr.com/simon_crowley

•Read Blogs•Read Comments•Google Search•Google News•Communities

Talking

Flickr.com/nikita_kashner

Talking

Flickr.com/nikita_kashner

•Write Blogs

Talking

Flickr.com/nikita_kashner

•Write Blogs•Comment on Blogs

Talking

Flickr.com/nikita_kashner

•Write Blogs•Comment on Blogs•Comment on Flickr

Talking

Flickr.com/nikita_kashner

•Write Blogs•Comment on Blogs•Comment on Flickr•Comment on Facebook

Talking

Flickr.com/nikita_kashner

•Write Blogs•Comment on Blogs•Comment on Flickr•Comment on Facebook•Answer Questions

Talking

Flickr.com/nikita_kashner

•Write Blogs•Comment on Blogs•Comment on Flickr•Comment on Facebook•Answer Questions•Respond to Criticisms

You Need a Plan

Strategy

Flickr.com/tommok

Technology

Flickr.com/veo

Now You Can Think About Tools

Case Study #1

Case Study #2

Case Study #3

Technology

Flickr.com/hfabulous

When All You’ve Got is a Hammer

Everything Looks Like a Nail

Thanks to Jeremiah Owyang: www.web-strategist.com

Signposts Only Go So Far

Plan Your Route

Flickr.com/china_guccio

Enjoy the Ride

Flickr.com/immarkcz