social media for outreach

SOCIAL M

EDIA F

OR

OUTREACH

A M A N DA C L AY P O W E R S , MSU L IBRARIES

J U N E 5 , 2 0 1 3

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http://library.blogs.delaware.gov/2010/12/03/social-media-best-of-list/

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FACEBOOK IS

THE

INTE

RNET

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FACEBOOK – WHO, WHEN? 1.11 billion users, including 751 million mobile users, 665

million daily active users, 50 million “Pages” 60% Male Vs. 40% Female Largest user age group: 18 to 25 (29%) Avg. time (minutes) per user per visit: 20

Source: mediabistro.com; socialcaffeine.com; investor.fb.com

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FACEBOOK PAGE TYPES

Profileso For individualso Only one page per individual

Groupso Private/invitation-only/open optionso For discussion and community-building

Pages (fan-pages)o For organizations, businesses, and institutionso “Like” or “Subscribe” to your page o Multiple administrators/managerso An interactive website / “yellow pages”

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Make sure this is checked while you are setting the page up

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Add multiple administrators for more ideas / help / interest.

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FACEBOOK – ENGAGEMENT

Build audienceo Invite your contacts (from multiple sources)

to “like” your pageo Market to build an audience (website, twitter,

etc.)Interacting with “Likers”o Private messages: Can only reply to

messages sent to your page, cannot initiate a private message

o Posting/Commenting/Likingo Pictures are the most popular

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Recent activity on your page

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# of times shared on other pages

# of people who had the post on their screen

Click to see your followers.

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Use this sort to evaluate the types of posts that are most popular.

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FACEBOOK PAGE BEST PRACTICES

Pin important posts to the top of your PageBe casual and conversationalUse imagesPost consistently

Source: http://www.davidleeking.com/2012/10/16/facebook-page-best-practices

TWIT

TER =

ENGAGEMEN

T

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TWITTER – WHO, WHEN? 200 million monthly active users; 500 million registered, 60%

mobile Majority of users are ages 18 to 44 Avg. time (minutes) per user per month: 170

Source: Zintro; go-gulf.com; thesocialskinny.com; mediabistro.com; socialcaffeine.com

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TWITTER – WHAT IS IT?

Real-time micro-blogging toolTweet = Short-to-the-point updates (140 characters)Handle = Your username (@amandaclay)Feed = tweets from people you follow that show up on

your home pageDirect Mention (DM) = private message between

accounts that follow each otherMentions = @mentions: mention a particular user in

your tweet using the “@” followed by the usernameRetweet (RT) = Attribution (MT = Modified Tweet; HT =

Hat Tip (credit for the idea/link); Via = retweet)

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SIGN UP, SIGN IN, GET IN THE CONVERSATION

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SEARCH & ADVANCED SEARCH

• Search• Follow hashtags• Find individuals, general topics, etc.

• Advanced Search• Proximity searching• Boolean searching• Use operators in normal search once created:• library OR librarian OR Mitchell OR chat near:"39762" within:15mi

• Hashtag (#) Magic• Conferences (#ALA13 or #IL2012),

• Topics (#HAILSTATE), • Events (#debates), • World-wide news (#syria, #olympics)

• Current trends (• TV / movies / video game reviews & conversations

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TWITTER BEST PRACTICES

Engage – respond in a timely manner Follow first! Find your community Take advantage of search.twitter.com Mine related accounts for followers Retweet others for reciprocation (@msu_libraries, @msstate) Use hashtags and @ to enter conversation (#FollowFriday,

#FF, #MaroonFriday, etc.) Be valuable! BE PATIENT!!!

SOCIAL M

EDIA

BEST

PRACTI

CES

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7 TIPS FOR BUILDING YOUR AUDIENCE

1. Be reliable. Post regularly. Respond quickly.

2. Make sure people know how to find you – put your Twitter handle or FB ID on all your virtual and print materials.

3. Success isn’t necessarily about numbers—it’s about engagement. Think quality, not quantity to begin. Quantity follows.

4. Use URL shorteners to track “clicks”

5. Use Facebook Insights and Twitter tools to track engagement

6. Compare stats and content to uncover your audience’s interests

7. Develop a “personality” – make choices about who you are and what your goals are for the venue. Your Twitter account will likely not have the same “identity” as your Facebook accout.

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5 IDEAS FOR MANAGING SOCIAL MEDIA WORK1. In general, the more voices contributing, the more likely you

will reach your audience.

2. Build a team with a common purpose. Establish a mission and get consensus. Social media shouldn’t be lonely work.

3. Trust your employees/colleagues to post responsibly.

4. No one can be made to “do” social media—empower the people that want to do it.

5. Have fun and celebrate successes!

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TOP TEN GUIDELINES FOR ADMINISTRATORS

1. You are your employer on the web—all the same standards apply online as they do in person.

2. Remember your audience—post to them, not to yourself.

3. Be friendly, informal, accessible, but still professional.

4. If you are in doubt, don’t post it. Think twice, post once.

5. Stay away from posts related to politics or legal issues

6. Be accurate and add value—always. You are the University!

7. Do not post confidential information. Remember FERPA.

8. If conflict happens, respond immediately to diffuse it. Best practice is to solve it publicly, and not suppress it, if possible.

9. Don’t promote commercial establishments. Delete commercial posts.

10. Cite and link to sources. Attribution is critical.

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QUESTIONS?

Amanda Clay PowersAssociate Professor

Social Media / Extension / Agriculture Mississippi State University Libraries

apowers@library.msstate.edu@amandaclay@msu_libraries