social media for politicians

1 Click Solutions, LLC – Denver Colorado - USA

Social Media

• Understand WHY• Biggest MISTAKES• How YOU can get

STARTED

15 Minutes Agenda

The Facts

According to a recent study by PEW

around 39% of all adult Americans have engaged in either civic or political

activity on social media between 1-8 times.

(Pew Research Center’s Internet & American Life Project )

The Facts

According to a recent study by PEW

around 39% of all adult Americans have engaged in either civic or political

activity on social media between 1-8 times.

(Pew Research Center’s Internet & American Life Project )

As their usage becomes more widespread among the public at large, more and more voters will

use these sites to become engaged with the political

process

The Facts

As their usage becomes more widespread among the public at large, more and more voters will

use these sites to become engaged with the political

process

So What?

Think of getting a ‘LIKE’ on Facebook as someone slapping a bumper sticker on their car…..

Now imagine everyone in the city having your bumper sticker!

• Candidates with Twitter accounts receive 46% more votes than those without.

Dr. Ciaran McMahon - examine the impact of social media on the Irish general election

• Candidates with Facebook accounts receive 53% more votes than those without.

How To Build Fans (Likes)

How To Build Fans

1. Leverage Existing Site Traffic

How To Build Fans

2. Use Email Signature

How To Build Fans

3. Send Out Email Blast

How To Build Fans

4. Use Facebook Like Box

How To Build Fans

5. Build Facebook

Reveal Page

How To Engage

Hold on…

WAIT!

Before you posts content to your Fans – you need

to understand Facebook EdgeRank.

Edge Rank

A scoring system used by Facebook to determine what posts show up in the

newsfeed of people on Facebook!

Over 80% of users that become

fans of pages never go back to the fan page because of poor engagement (edge rank scores)

Did You Know?

So it is very important that each time you post – you encourage fans to either

LIKE, COMMENT or SHARE the post!

Engagement

1. How often should I post?2. What type of content

should I post?3. When is the best time

to post?4. How can I measure

results?

How Often To Post?

You can post as OFTEN as you would

like as long as the content is

engaging with your fan base!

Tip: If you are posting often – ensure you ‘PIN’ the posts that you want users

to always see (so it stays at the top)!

What Type of Posts

Posts that include a picture or video have at

least 100% more engagement

Tip: Keep your posts short. Stats have shown that posts 100 characters or less

tend to have higher engagement!!

Create EventsCommunicate local events, happenings, meetings, rallies etc. with the Facebook

Event FeatureTip: Be sure to give your event name a ‘catchy title’ as it will appear on peoples profiles (their timeline wall) when they

join!

Ask Questions

This is a great way of collecting feedback and building Facebook

EdgeRank!

Post Details

If you are asking community for help –

ensure you give details and a way to communicate back

Use Analytics

Facebook has ‘Free’ data in their insights –

but EdgeRankChecker.com can provide you a lot

more detail

This tool can tell you what day/time to post based on measuring engagement

on your fan page!

Other Tips

1. Generally best times to post is b/w 1-3 pm

2. Engagement rates are 18% higher on Thursdays and Fridays

3. Engagement rates fall 3.5% below average Mon-Wed

1. Not using social media2. Not being consistent3. Not listening – 1 way

dialogue4. Not engaging5. Using poor grammer &

speling

5 Biggest Mistakes

Pick Your Battles

1. Facebook Page2. Twitter Page3. LinkedIn Page4. YouTube Channel

[If you have videos – and videos are great content]

Bringing It All Together

1 Click Solutions, LLC – Denver Colorado - USA