[report] performance of top politicians on social media

Stacking Up Major Politicians on Twitter

Are Indian Politicians Doing Enough on Twitter?

INTRODUCTION

• The last few months has seen a rapid adoption of Social Media amongst the Indian political circles.

• While politicians like Narendra Modi & Shashi Tharoor were already very active on Twitter, rest of the Indian politicians had no presence whatsoever.

• Today, many political leaders from major political parties are now on Twitter; attempting to interact and engage with users and possibly influence them.

• But are they doing enough? How do they stack up against each other?

• Stay with us as we take you through the analysis of their social media presence.

INTRODUCTION

• Narendra Modi has the strongest presence on Twitter

• Political newcomer Arvind Kejriwal is the most talked about politician

• Politicians from BJP have the most impressive Twitter presence

• Barring Shashi Tharoor, none of UPA politicians have a good presence on Twitter

• Most of politicians Tweet fewer than 5 times a day

KEY FINDINGS IN THIS REPORT

Politicians & Social Media

• A look at the Twitter profiles of these major politicians will show you that they aren't on Twitter to engage & interact with their audience.

• Most of them are merely on Twitter to broadcast their message to their supporters. While they are being talked about a lot on Twitter, they hardly care to acknowledge these mentions and respond to such tweets.

• This clearly shows that their presence on Twitter is a mere attempt to be present where most of the youth are. They neither have a clear strategy, nor an interest to be truly social.

Most Followed Politicians on Twitter

Narendra Modi is a clear leader here, followed by Shashi Tharoor, Arvind Kejriwal & Sushma Swaraj.

Most Engaged Politicians on Twitter

Narendra Modi is again the clear leader here. His closes competitor Arvind Kejriwal is miles behind him.

Mentions Over Time

Arvind Kejriwal & Narendra Modi bag the lions share of mentions amongst politicians on Twitter

• Narendra Modi is the most popular Indian politician on Twitter.

• With a huge team powering his online presence, he boasts of the largest following on Twitter and sees maximum engagement.

Narendra Modi on Twitter

Total Followers 3747581

Total Engagement 168618

Engagement Rate 4%

Daily Average Mentions 1536

Daily Tweets 18

Most of the Tweets by Narendra Modi revolve around his rallies and criticizing Congress

Tweets By Narendra Modi

• The leader of AAP has been making waves on Twitter ever since he joined it.

• The fiery politician has been seeing most number of mentions on Twitter off late

Arvind Kejriwal on Twitter



Engagement Rate 2%


Daily Tweets 3

Arvind Kejriwal's Tweets are mostly in the form of an appeal, and are engaging in nature. Also, he Retweets a lot of tweets.

Tweets By Arvind Kejriwal

• The most popular Congress politician, he manages to engage a lot of people with his active Tweeting.

• Boasts of the 2nd largest following amongst Indian politicians.

Shashi Tharoor on Twitter



Engagement Rate 0.36%


Daily Tweets 6

Shashi Tharoor uses a lot of images in his tweets and shares information about his campaigns and rallies.

Tweets By Shashi Tharoor

• The Chief Minister of J&K has been active on Twitter for a very long time now.

• Popular amongst youngsters, there are several parody account around him

Omar Abdullah on Twitter



Engagement Rate 1%


Daily Tweets 3

Most of his Tweets are Anti-Modi and about the his home state, Jammu & Kashmir. And he also uses Vine videos!

Tweets By Omar Abdullah

• One of the senior-most BJP leaders, Arun Jaitley was pretty late in adopting the new media

• However, he has not managed to engage people with his tweets

Arun Jaitley on Twitter



Engagement Rate 3%


Daily Tweets 2

Most of his Tweets are in the form of campaign diaries and are anti-Congress.

Tweets By Arun Jaitley

• The NCP leader is possibly the most uninteresting on Twitter.

• He is hardly active on Twitter and has not been able to engage many people.

Sharad Pawar on Twitter



Engagement Rate 2%


Daily Tweets 0.5

Even though he tweets very less, his tweets are mostly anti-Modi

Tweets By Sharad Pawar

• The fiery Congress leader made an impactful debut on Twitter but seems to have lost the charm

• He needs to Tweet more if he wants to keep his audience engaged

Digvijaya Singh on Twitter



Engagement Rate 6%


Daily Tweets 3

Just like the other Congress leaders, his tweets are anti BJP & Modi. There are no attempts to engage with people.

Tweets By Digvijaya Singh

• One of AAP's most influential leaders, Yogendra Yadav is very popular amongst AAP supporters

• His Tweets see a decent engagement but he needs to be more active

Yogendra Yadav on Twitter



Engagement Rate 5%


Daily Tweets 2

His tweets are mostly about the current elections, sharing links AAP's content and Retweeting tweets from his followers

Tweets By Yogendra Yadav

• Erstwhile actress & BJP's candidate from Amethi, Smriti Irani has been active on Twitter for a very long time now

• Her Tweets are engaging and interesting for BJP followers

Smriti Irani on Twitter



Engagement Rate 6%


Daily Tweets 3

As the candidate from Amethi, Smriti's tweets revolve around Amethi and Rahul Gandhi

Tweets By Smriti Irani

• With a small presence on Twitter, Akhilesh Yadav sees an average engagement from people

• A little more activity can be better

Akhilesh Yadav on Twitter



Engagement Rate 11%


Daily Tweets 1

Disappointing to see him cross-post his Facebook updates and not indulge in any form of engagement.

Tweets By Akhilesh Yadav

• Sushma Swaraj is one of the few Indian politicians who have more than a million followers on Twitter

• Surprisingly, she has stopped Tweeting anything since late March.

Sushma Swaraj on Twitter



Engagement Rate 0.08%


Daily Tweets 0

Sushma Swaraj has stopped tweeting since 20th March. Before she paused tweeting, she had tweeted her disagreement with her BJP colleagues quite a few times.

Tweets By Sushma Swaraj

REPORT BY – SOCIAL SAMOSA