social media for recruiters and job seekers

Social Media:for Job Seekers and Recruiters

Bill Petrobillpetro.com

Expert

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AdsJob FairsWebsitesAgenciesRecruiters Existing Jobs

Pending/Created Jobs

Temp/Contract

Contract -> Permanent

ReactiveReactive

ProactiveProactive

AdsJob FairsWebsitesAgenciesRecruiters Existing Jobs

Pending/Created Jobs

Temp/Contract

Contract -> Permanent

ReactiveReactive

ProactiveProactive

Strategy

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Activit

yNetworking

Strategy

Executives

Recruiters

Social Networking Sites

Company job website

Job Boards

Networking

Activ

ity

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Process

Self

ResearchTarget

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Process

Self

ResearchTarget

Interview

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Shift

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How Many:

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LinkedIn

• Profile

• Associations

• Groups

• Recommendations - quid pro quo?

• Job Listings

• Hiring managers.

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Facebook

• Profile

• Networks vs. Groups

• Corporate Groups/Fans

• Photo Tagging

• Applications.techtre

nds.billp

etro.co

m

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Twitter

• What:

– Microblogging

– Broadcast status

– Marketing

• How:

– Follow leaders

– Follow recruiters

– Post profoundness

• Why:

– Catch news

– Gain visibility

– 1st mover advantage

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Follow an Executive

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Follow a Recruiter

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search.twitter.com

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Advanced search

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Focus

• Give and Take

• Specific Opportunities

• …in order to get…

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How SNS Compare

• LinkedIn: Office

• Facebook: BBQ

• Twitter: Bar

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Trends

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Facebook vs. Twitter

Source: Nielsen Online22billpetro.com

Social Media vs. Twitter

Source: Harvard Study23billpetro.com

Twitter: Limited Stickyness

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Twitter Uses

• Personal: Baby kick sensor

• Participation: Brain surgery

• News: Plane crashes

• Consumer: Finding cheap gas

• Health: tracking “flu”

• Alerts: Earthquake alerts

• Politics: Iran.25billpetro.com

Twitter Business Uses

• Damage Control: Starbuck coffee to troops

• Competitive: Quicken watching Mint.com

• Recommend: Finding a Bluetooth headset

• Partner Programs: VMware, IBM, EMC

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@DellOutlook = $3,000,000

Starbucks, JetBlue, WholeFoods27billpetro.com

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Craig Fisher, A-list Solutions“Fishdogs”

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Managing Your Twitter “Brand”

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TwitterCounter

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TwitterAnalyzer.com

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Twitter Questions:1. Multiple accounts for different divisions? How to name them? How

should the content be different?

2. Just tweet out news on our main corporate account? Or should we be conversational?

3. How to get Sales, Product Teams to Tweet, and be conversational?

4. Should we follow folks? Should we only follow folks that follow us? We don’t want to appear like ‘big brother’

5. Tools to use to manage multiple authors/tweeters?

6. Examples of B2B Twittering?

7. Brand our Twitter backgrounds images?

33billpetro.comSource: Jeremiah Owyang, Forrester Research

Lesser Known SNS

• Plaxo

• Zoominfo

• Xing

• Ning

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