social media for recruitment - case study

thinktank mediasocial media | digital | website design

Australian Talent Conference social media 101

thinktank media case studyrecruitment in the social media agePresented by Sam Mutimer

thinktank mediasocial media | digital | website design

Who is thinktank media?Who?- Social media agency- Team of 14 staff- 7 Social- 7 Web/design/app development

Values- Enthusiasm- Creativity- Simplicity- Consistency- Care- Social

thinktank mediasocial media | digital | website design

93% of thinktank media’s team is a direct result of social media recruitment

thinktank mediasocial media | digital | website design

thinktank media workplace culture.

Recruitment is defined by our workplace culture.We are a social workplace that is driven by social media.

thinktank mediasocial media | digital | website design Workplace culture is built up of personal brands

thinktank mediasocial media | digital | website design

“Workplace culture is like your brand. You don’t define it, it’s how others perceive it”

Filip SarnaInsights Analyst, thinktank media

thinktank mediasocial media | digital | website design

When we are looking for who we need:- education- skill-set- experience

...a CV shows us this

thinktank mediasocial media | digital | website design

But what you can’t show on a CV is

- Personality- Attitude- Connections- Values

thinktank mediasocial media | digital | website design

Personal insight

Insights into the person

thinktank mediasocial media | digital | website design

How do you choose the candidate that best matches your corporate

culture?

Or... do they choose you?

thinktank mediasocial media | digital | website design

Candidate gains insights into...

- The company- Personality- Communication style- Attitude- Connections- Values

Company gains insights into...

- The candidate- Personality- Communication style- Attitude- Connections- Values

thinktank mediasocial media | digital | website design

Personal Brand

thinktank mediasocial media | digital | website design

Scouting on Social Media

thinktank mediasocial media | digital | website design

“Social media assists us to understand the person and their potential fit into our workplace

culture”

Ben AcottDirector, thinktank media

thinktank mediasocial media | digital | website design

Hiring: 3 Staff Profiles | Twitter | Prezi | Recruitment Site

thinktank mediasocial media | digital | website design

Name: Matt BannonJob Title: Head Developer & StrategistHired: 2009First Contact: TwitterSecond Contact: TweetupThird Contact: Face to face in the officeHired: After 4 weeksSkills: Highly skilled web developer with a sound cultural fit with thinktank media and its vision.

WE APPROACHED HIM

Staff Profile

thinktank mediasocial media | digital | website design

Name: Warren DaviesJob Title: Senior Account managerHired: 2010First Contact: TwitterSecond Contact: thinktank media eventThird Contact: Prezi and emailHired: After 8 weeksSkills: Highly experienced within PR and social media, strategy development and campaign creative

HE APPROACHED US

Staff Profile

thinktank mediasocial media | digital | website design

Senior account manager Warren DaviesPrezi.com

thinktank mediasocial media | digital | website design

Name: Justine LeonardJob Title: Junior web developerHired: 2009First Contact: Recruitment siteSecond Contact: PhoneThird Contact: InterviewHired: After 6 weeksSkills: CMS and PHP

WE APPROACHED HER

Staff Profile

thinktank mediasocial media | digital | website design

Oooh... (Got the skills to pay the bills)Your website’s so fly! (And if you need that, I’m freelance)Pullin’ mad ROIYour customers will spend their cheese!Conversion rates... conversion rates so high!

thinktank mediasocial media | digital | website design