social media for the casual user - central kentucky computer society 11/11/13

Social Media for the Casual User

A CKCS Presentation by Ali McGee Kelly

November 11, 2013

• Email: ali@essentiallyali.com• Facebook: facebook.com/essentiallyali• Twitter: twitter.com/essentiallyali• LinkedIn: LinkedIn.com/in/alikelly• Phone: (859) 396-2208• Address: 875 E. High St. Suite 130

Lexington, KY 40502

Ali McGee Kelly, MBA

About MeB.S. Psychology – Virginia TechMBA – Midway College

Social Media Coach and Strategist – EssentiallyAliClient Advocate for Equine Best Practices

Past:Hagyard Equine Medical Institute

The Social Internet - Quick History

Early Social Interactions•Instant Messaging – ex: AOL IM•Chat Rooms•Message Forums

Mid 90’s•Social networks emerge•Classmates.com

Web 2.0 - Social Networks

About LinkedIn• Oldest of the popular social networks• Used by professionals for networking and job

searches• Newsfeed like Facebook• Friends are called “Connections”

About Twitter• Microblogging Site• 140 characters & spaces per “tweet”• # Hashtags• @ Mentions• Mostly public accounts• Pay for promoted tweets• “Tweets,” “Retweets,” “Followers.”

About Pinterest• One of the newest social networks

(other than Google +)• Originally invite-only• Users “pin” pictures and video to pin “boards”

of different themes• Followers may “like,” “comment,” or “repin.”• Enormous growth

About Facebook

• FB “is” social media to most people.• On the forefront of social media marketing.• Originally an online community of college

students.• Now, used by both personal users and

businesses.• “Likes,” “Friends,” “Fans”

Facebook Demo

• Privacy Settings• Timeline and Tagging Settings• Blocking• Apps• Ads• Undesired Posts from Friends• Security Settings

Graph Search

• People / Friends / Friends of FriendsWho Like

• Movies / Music / Games / BooksWho Live in ____________ (City)Who Went to _____________ (School)

Graph Search

• People / Friends / Friends of FriendsWho Live in ____________ (City)Who Work at _____________ (Business)Who have Checked in at _____________ (Location)

• Restaurants that my friends like• Pages that people who live in Lexington like

Interest Lists

• News Feed of a collection of people and pages

• Create your own• Follow Interest Lists of others• Add to favorites