social media for you and your organization - v3

Social Media +Social Marketing

For You andYour Organization

Marc Ross @ 2ndSixSession 1

Presentation

1.What? Why? Me?2.Numbers3.Result4.Action5.Ideas6.Q&A

Why?What?

Me?

Result

Content

Conversation

Career

Community

Citzens

Culture

http://www.facebook.com/photo.php?pid=488218&id=691212730

Chaotic

Captivating

Connections

Confrontation

Copy

Clutter

Chief

Commerce

Champion

Numbers

Internet Users

World = 1.8 billion

Asia = 764 million

Singapore = 3.4 million

Singapore Statistics @ home

80% access to computer

76% access to internet

75% access to broadband

Singapore Daily Internet Use

Instant Messaging 24%Social Networking 14%Email 6%Online Gaming 2%Search 2%Blogs 2%Finance 2%Community 2%News 1%

Search Engines for Singapore

google.com.sg 65%google.com 15%sg.search.yahoo.com 13%bing.com 2%search.yahoo.com 2%

51% of the internet population in the Asia-Pacific region (excluding China) visited a social networking site in February ‘2010, for total of

240.3 million visitors.

Internet users in the Asia-Pacific region (excluding China) averaged 2.5 hours on social networking sites during the month and visited

the category an average of 15 times.

Social Networking Reach and Engagement in Asia Pacific MarketsFebruary 2010Total Internet Audience*, Age 15+ - Home & Work LocationsSource: comScore World Metrix Social Networking

% Reach Average Minutes per Visitor

Average Visits per Visitor

Asia Pacific 50.8 148.9 15.1Philippines 90.3 332.2 26.3Australia 89.6 228.0 20.9Indonesia 88.6 324.4 22.6Malaysia 84.7 226.0 22.3Singapore 83.7 220.9 22.1New Zealand 81.2 217.5 20.3Taiwan 75.9 131.3 18.3Hong Kong 75.4 223.3 25.4India 68.5 130.1 13.0South Korea 63.5 131.4 16.0Vietnam 46.1 49.5 7.2Japan 42.3 120.5 14.0

Top Social Network in Individual Asia Pacific Markets by Percent Reach of Web PopulationFebruary 2010Total Internet Audience*, Age 15+ - Home & Work LocationsSource: comScore World Metrix Top Social Network in Market % Reach of Web Population

Asia Pacific Facebook.com 14.9%Philippines Facebook.com 84.5%Australia Facebook.com 69.4%Indonesia Facebook.com 84.9%Malaysia Facebook.com 77.5%Singapore Facebook.com 72.1%New Zealand Facebook.com 63.6%Taiwan Wretch.cc 62.5%Hong Kong Facebook.com 62.6%India Orkut 46.8%South Korea CyWorld 54.2%Vietnam Facebook.com 18.4%Japan Mixi.jp 18.9%

400 million global users

50% users log in each day

35 million users update daily

2.5 billion photos uploaded each month

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200 countries

5 languages:English, French, German,

Spanish + Portuguese

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15 million on an active basis

14 million articles

4 billion photos uploaded