social media in china_wechat
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SOCIAL MEDIA IN CHINA
Ying Hu, 13 January 2014
China’s social media landscape 2013
MOST POPULAR CHANNELS
WECHAT IS
A MOBILE SOCIAL NETWORK
m
users
KEY FUNCTIONS OF
WECHAT FOR COMPANIES
• 1 message pack per day; 1 pack can include 1~3 stories
• max 600 characters per story
• multimedia: text, picture, voice, video
WECHAT vs. WEIBO
WeChat Weibo
Nature Mobile social messaging
apps,
Microblog,
# of users 500 million 500 million
Monthly active
users
~236 million ~ 200 million
Platforms Mobile apps Mobile, WAP, Computer
Network type Private Public
Usage Direct communication,
Branding
Widely distributing info,
a viral effect,
Branding
WECHAT IN A NUTSHELL
• a mobile-based mass communications channel
• one of the hottest social media in China
• a considerable amount of active users
• opportunity to reach target audience and do PR
• a powerful complement to marcom mix
KIITOS.
TACK
THANK YOU.
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