social media intermediate to advanced or how to raise money & find friends
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Social Media: Intermediate to Advanced
Karen Malone WrightODYSSEY Creative Communications Consulting
New Ways to Raise Money & Find Friends Or,
Sunday, September 11, 2011
There’s been a fundamental shift in how we communicate.
It’s not a message... It’s a conversation.
Sunday, September 11, 2011
It’s not a message...It’s a conversation.
65% of adult internet users now say they use a social networking site
like Facebook or LinkedIn.
Source: Pew Internet, Aug 2011
Sunday, September 11, 2011
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80% 82%
80% 80%
US Internet Usage: 206.2M people
71%
79% 79%
95%87%
95%
87%78% 42%
Community Type
HH Annual Income
Education
Source: Pew Internet, May 2011
82%
19%
26%27%
29%
<$30K$30K-$49,999$50K-$75+
47%
39%
14% RuralSuburbanUrban
41%
34%
13%
12%
Less than High SchoolHigh SchoolSome CollegeCollege+
Sunday, September 11, 2011
From: To:-Expert-driven content - User-driven content
-A destination - A tool
-Tight ownership of content - Shared content; loose ownership-Info + communication only
A megaphone for each user’s voice/creativity+ information resource
Web 2.0
Sunday, September 11, 2011
Before you click Develop a social media
policy to govern online activities.
Applicable to & communicated to all staff.
Define boundaries & responsibilities.
➡Respect copyrights & fair use. Review with legal counsel. When to do it? NOW.
Sunday, September 11, 2011
#1: BARGAINS – Save money, find designer deals, help people
#2: STORIES of people served- Employees, volunteers, customers
#3: EXPERTISE-Factoids, news headlines, general chatter
Categories: clothes, furniture, parenting, adult learning, tech, speech & hearing, environmentally aware
Wild Guesses About MESSAGES
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TextSunday, September 11, 2011
Jenn Thorson - Pittsburgh PA
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Lindsey Turner - Columbus
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Mommybloggers RecessionistasGreenbloggersSpecial Needs MomsHR bloggersShoppingbloggers
DIY bloggersDiscountbloggers CouponbloggersFashionbloggersDecor bloggers
BLOG
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RSS BasicsReally Simple Syndication
Websites
Blogs
AFTER
Sunday, September 11, 2011
RSS BasicsReally Simple Syndication
Websites
Blogs
AFTER
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Do you have any subscribers?
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5%of cell owners (4% of all adults)Sunday, September 11, 2011
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#2: STORIES of people- Employees, volunteers, customers...
Wild Guesses About MESSAGES
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Sunday, September 11, 2011
Chances are, you’re already in The Cloud.•Gmail•Hotmail•Box.net•Google Chrome•Basecamp•MobileMe•Google Docs•Spotify
Software that’s not installed on your computer is
somewhere... else.
Sunday, September 11, 2011
Google Plus: June 28, 2011 launch Now >20m users
Sunday, September 11, 2011
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Public launch: 2007
Sept 2011: More than 725m active users.
(70% live outside U.S.)
1 in every 13 people on Earth is on Facebook.
Half of them are logged in on any given day.
>250m users access Facebook through a mobile device.
Source:Facebook.com
Facebook’s average user: 38 y/o
Sunday, September 11, 2011
Facebook is NOT a billboard.
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•Push & Pull StrategyAsk questions and provide information.
Facebook is NOT a billboard.
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•Every post doesn’t have to be about work.How about those Browns!” draws people in.
Facebook is NOT a billboard.
Sunday, September 11, 2011
•Integrate Other MediaShare photos and video - invite friends to share, too.
Facebook is NOT a billboard.
Sunday, September 11, 2011
#3: EXPERTISE-Factoids, news headlines, general chatter
Wild Guesses About MESSAGES
Sunday, September 11, 2011
2010: More people use the mobile web to socialize (91%)
Only 79% of desktop users do the same.
Respect the Phone!
Sunday, September 11, 2011
2010: More people use the mobile web to socialize (91%)
Only 79% of desktop users do the same.
2/3 of Moms shop with a smartphone
Respect the Phone!
Sunday, September 11, 2011
iPad2 debut: Mar 2011
‣May 2011: 40% of users say it’s their primary computer
Q2 2011•Only 46% of tablet owners are <34 y/o•19% of tablet owners >55 y/o•61% of eReader users are female
Beyond the Phone:
Mobile =Tablet, eReaders...
Source: Business Insider
Sunday, September 11, 2011
Social Magazines: Flipboard (iPad app)
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Social Magazines: TweetedTimes.com
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Social Magazines: Paper.li
Paper.liSunday, September 11, 2011
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PodcastA free, downloadable audio file that can be listened to on your computer or burned to a CD or MP3 player. Often enjoyed on planes, trains and automobiles.
Interested? Try PodcastAnswerMan.comSunday, September 11, 2011
PodcastA free, downloadable audio file that can be listened to on your computer or burned to a CD or MP3 player. Often enjoyed on planes, trains and automobiles.
Interested? Try PodcastAnswerMan.comSunday, September 11, 2011
Public launch: 2006
Aug 2011: 100m+ users80% of users use it on mobile devices.
Links = ‘digital currency’
-More than once a day, 45% of Twitter users share an opinion about a product or brand.
-Another 34% also share a link about a product or brand.
What are YOU sharing?
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•Make your personal QR code: www.GetContact.Info
QR Codes: Fad or Effective?
•Download a free QR code reader: www.Reader.Kaywa.com
http://www.goodwillgoodskills.org
•Make a QR code--text, URL or phone #: www.QRCode.Kaywa.com
Sunday, September 11, 2011
Hyperlocal Media
Sunday, September 11, 2011
•2011 will be the first year when a majority of donors in every age category will make at least one gift online.
Source: Cygnus Applied Research Donor Survey, Apr 2011
Online Fundraising
Sunday, September 11, 2011
•2011 will be the first year when a majority of donors in every age category will make at least one gift online.
Source: Cygnus Applied Research Donor Survey, Apr 2011
Online Fundraising
•69% of donors of all ages now prefer electronic over print communication.
Sunday, September 11, 2011
•2011 will be the first year when a majority of donors in every age category will make at least one gift online.
*Older donors are more interested in online because they think it’s more cost-effective.
Source: Cygnus Applied Research Donor Survey, Apr 2011
Online Fundraising
•69% of donors of all ages now prefer electronic over print communication.
Sunday, September 11, 2011
Sunday, September 11, 2011
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Microvolunteering
Sunday, September 11, 2011
Karen Malone Wright Modern Communication StrategistWeb: odysseyccc.com
Blog: CommunicationsGoddess.net
We saved a tree!
Handouts:www.Delicious.com/KarenMW
Slides:www.SlideShare.net/KarenMW2
Sunday, September 11, 2011
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