social media is okay - jeopardizing security isn't

Social media is okay — jeopardizing security isn’t

I am Jordan WollmanExecutive Creative Director & Partner @ Aria

I’m 28 years old(although my wife may beg to differ)

I’m married toa fantastic

photographer:Briana

I have aone-monthold daughter:Remy

I generally talk about design, marketing,

social media, music and movies

I have 357 followers on Twitter, 401 friends on Facebook, and 241

connections on LinkedIn

I love Star WarsSome people call me Jedi Master

I am a Husband,Father,

Advertiser,Avid snowboarder,Wine enthusiast,

Social media navigator.

Twitter, Facebook, LinkedIn, Google+, Behance, About.me, Wordpress, projeqt, Virb, Spotify, Vimeo, YouTube, Last.fm, Pandora, Delicious, Tumblr, Flickr, Gowalla, Foursquare, Klout, Ping.fm...Yo

u ca

n fin

d m

e on

All that information,and a lot more, you can find on

Facebook

A digital agency —we design the

experience of brands.

We design theexperience of brands...

In one of many ways, online and through social media

Let’s talkSocial Media

So, why am I here?

Why should you care

about Social Media?

In 2011

110 billion minutes were spent on social

networks & blogs [Source: Nielsen]

In 2011

has 500 million users.

That’s 1 in every 13 people on

earth.

In 2011

55 million tweets are published each day

In 2011

300,000 users join each day

In 2011

exceeds 2 billion views

each day

In 2011On the professional side,

has over 100

million users world wide

In 2011On the professional side,

And a new user joins

every second of the day

Those are your clients... And they’re

talking about you.

It’s about the disproportionate

power of 1

says my true reach is 270klout.com/#/jordanwollman

Yeah. Yeah. Yeah.But is it safe?

In a lot of ways, yes.

In others...?

It’s the wild, wild west.

The rules are being written in real-time.

Two sides to the safety coin:

1) Your personal safety2) Your client’s safety

Let’s look at a few case studies

Okay then

@PrincessTweep asks to be robbed, and gets... robbed

“Well, I was ‘checking in’ on Foursquare all over town today. I know it’s risky — but I lost one of my mayorships last week and I’m not going to

let that happen again.” said Tweep.

“A new website called PleaseRobMe.com does nothing more than aggregate publicly shared check-ins, but its name and purpose attempt to shed more light on the dangerous

side effects of location-sharing.”

via

“Many of us location-sharers get so caught up in the novelty and bonuses associated

with our behavior that we forget the implications of our actions.”

via

via

“Some law enforcement agencies are referring to check-ins as recent empty homes”

✓ Foursquare✓ Gowalla✓ Loopt✓ Google Buzz✓ Google+✓ Facebook✓ Twitter

Tools you willingly check in with

✓ Transit swipe-cards✓ Swipe cards for doors ✓ Electronic tolling (TollTag)✓ Cellphones✓ Location searches on

your PDA✓ Free Wi-Fi✓ Parking meters you call to

add money

Things that track your location passively

[Source: eff.org]

Creepy: cree.pyis an application that allows you to gather geolocation related information about users from social networking platforms and image hosting services.

Hackers hacking

July, 2011: AntiSec claimed credit for the Booz Allen hack. It published a list of 90,000 military e-mail addresses, apparently stolen

from Booz Allen's systems.

via

London fights back at RIM

August, 2011: In the wake of ongoing riots in London, Blackberry maker Research in

Motion’s website was hacked on Tuesday.

via

London fights back at RIM

“No Blackberry you will NOT assist the police,” wrote one hacker on a Research in Motion blog”

Social networking sites leak personal information

...a new study has found, raising the possibility that users of such sites can be

tracked everywhere they go online

via

Social networking sites leak personal information

The study looked at twelve social networking sites: Bebo, Digg, Facebook, Friendster, Hi5, Imeem, LinkedIn, LiveJournal, MySpace, Orkut, Twitter,

and Xanga

via

Social networking sites leak personal information

"Not only do they know where I'm visiting, they know who I am," said Wills. "And

that's disconcerting."

via

Social networking sites leak personal information

The report found that between 55% and 90% of users keep the default

privacy settings

via

Can it be dangerous? Yes.

But the time is now!

Keeping yourself safe

PrivacySettingsGet to know who can and can’t see your information

PrivacySettingsGet to know who can and can’t see your information

If they can see it,

they can share it!

Only friend friendsIt’s not a popularity contestFacebook will cap you at 5,001 anyway

Photo by Jennifer Daniel

Checking-inis okay...

But do it as you leave, not as you arrive

Don’t check-in at home

And don’t let your friends do it either

Photo-taggingIs generally associated

with Geo-Tagging

AnnieFrank

Keeping your clients safe

Have a planKnow the dangers & pitfalls before you start out

State your terms of use clearlyAnd report violators to Facebook, Twitter, YouTube, etc.

Don’t feedthe trolls

The only want to incite riot — just report, then ignore them

Choose a partnerMaximize opportunity & avoid pitfalls

If not, choose a good tool

VerifyageWell... do what you can.

Asking for check-ins is risky

Make sure your clients are aware of the dangers

ASLDon’t ask for, or require Age, Sex, Location

Moderate the conversationIt’s okay to delete other’s comments,or use profanity filtering

It may be risky, but go forth

and conquer!

Because✓ Over 50% of the

world is under 30

✓ In 10 years over 40% of the Fortune 500 won’t be here

✓ Facebook tops Google for weekly traffic in the U.S.

✓ If Facebook were a country it would be the world’s 3rd largest and 2x the size of the U.S.

✓ 2009 study revealed that online students out performed those receiving face-to-face instruction

Where your audience is

hiding

There’s plenty of info out there on

the big boys

The new kid on the block

A total mystery to marketers:they aren’t playing by the rules!

Google+ is about individuals — not businesses,

organizations, corporations

Individuals are authentic

Individuals are flawed

Individuals are interesting

Individuals are identifiable

Who’s done it right?

Until...

That’s Fabio!

That’s Fabio!

No... really!

Individuals are willing to advocate a good cause

Conclusion✓ Brave it... the

time is now!

✓ It may be dangerous, but with a little common sense, it’s worth the investment and risk

✓ Be authentic. That’s what the ever-growing 50%, under 30 population wants from brands

And remember.

What happens in Vegas...

...stays on Facebook, YouTube, and Flickr

Q&Awtf

ariaagency.com@jordanwollman/jordanwollman