social media it's not a fad! 062211

SOCIAL MEDIA:

IT’S NOT A FAD!

WHAT IS SOCIAL MEDIA?

SOCIAL MEDIA IS A CONVERSATION.SUPPORTED BY ONLINE TOOLS.

TOOLS LIKE THESE:

IT’S ABOUT…

Communication

Relationship Building

Connections

Collaboration

CREATION

CommunityCompetition

Engagement

RECOMMENDATIONS

Strategy

Consistency

EDUCATION

PROMOTION

MOST IMPORTANTLY, IT’S

ABOUT THE PEOPLE THAT USE

IT AND THEIR SOCIAL

INTERACTIONS.

#1 – SOCIAL MEDIA IS HUGE.

IF FACEBOOK WERE A COUNTRY, IT WOULD BE THE 3RD MOST POPULATED IN THE WORLD, AHEAD OF THE UNITED STATES. – FACEBOOK 2010

MORE THAN 30 BILLION PIECES OF CONTENT ARE SHARED ON FACEBOOK EVERY DAY (WEB LINKS, NEWS STORIES, VIDEOS, PHOTOS, BLOGS, ETC.) – FACEBOOK, 2010

106 MILLION.THE NUMBER OF ACCOUNTS ON

TWITTER. – TWITTER 2011

OVER 100 MILLION REGISTERED USERS ON LINKEDIN. –LINKEDIN 2011

2 BILLION. THE AVERAGE VIEWS ON YOUTUBE PER DAY. –YOUTUBE 2011

#2 – SOCIAL MEDIA IS RELEVANT.

IN A JUNE 2011 PEW INTERNET SAMPLE, 79% OF AMERICAN

ADULTS SAID THEY USED THE INTERNET AND 59% OF THOSE

INTERNET USERS, SAY THEY USE AT LEAST ONE

SOCIAL NETWORKING SERVICE (SNS).

FACEBOOK DOMINATES THE SNS SPACE IN THIS SURVEY: 92% OF SNS USERS ARE ON FACEBOOK;

29% USE MYSPACE, 18% USE LINKEDIN AND 13% USE TWITTER. –

PEW INTERNET RESEARCH 2011

THE AVERAGE SOCIAL MEDIA USER IS SHIFTING TO AN

OLDER AUDIENCE (AVG. 33 YRS. IN 2008 AND

NOW, 38 YRS. IN 2010). –PEW INTERNET

RESEARCH 2011

TWITTER USERS ARE SENDING 55 MILLION TWEETS A DAY. –

TWITTER 2011

AVERAGE USER SPENDS AN

AVERAGE 15 HOURS AND 33

MINUTES ON FACEBOOK PER

MONTH. –FACEBOOK 2011

AVERAGE PERSON SPENDS 15 MINUTES A DAY ON YOUTUBE. –YOUTUBE

2011

#3 – SOCIAL MEDIA IS FOR BUSINESS.

A SIGNIFICANT 90% OF

MARKETERSINDICATE THAT SOCIAL MEDIA IS IMPORTANT

FOR THEIR BUSINESS.

–2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT

THE NUMBER-ONE ADVANTAGE OF SOCIAL

MEDIA MARKETING (BY A LONG SHOT) IS

GENERATING MORE BUSINESS EXPOSURE, AS

INDICATED BY 88% OF MARKETERS. INCREASED

TRAFFIC (72%) AND IMPROVED SEARCH

RANKINGS (62%) WERE ALSO MAJOR

ADVANTAGES. –2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT

FACEBOOK, TWITTER, LINKEDIN AND BLOGS WERE THE TOP FOUR SOCIAL MEDIA TOOLS USED BY MARKETERS,

IN THAT ORDER. FACEBOOK HAS

ECLIPSED TWITTER TO TAKE THE TOP SPOT SINCE OUR

2010 STUDY.–2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT

THE MAJORITY OF MARKETERS (58%)

ARE USING SOCIAL MEDIA FOR 6 HOURS OR MORE EACH WEEK,

AND MORE THAN A THIRD (34%) INVEST 11 OR MORE HOURS

WEEKLY. –2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT

TWITTER’S SEARCH ENGINE

GETS 600 MILLION

QUERIES A DAY. –TWITTER 2011

AND IF YOU’RE STILL NOT CONVINCED….

IT TOOK HOW MANY YEARS TO REACH

50 MILLION USERS?

RADIO, 38 YEARS

TV, 13 YEARS

INTERNET, 4 YEARS

IPOD, 3 YEARS

FACEBOOK, 100 MILLION IN LESS THAN 9 MONTHS

“WE DON’T HAVE A CHOICE ON WHETHER

WE DO SOCIAL MEDIA, THE QUESTION IS

HOW WELL WE DO IT.” – ERIK QUALMAN, SOCIALNOMICS FOUNDER

SOCIAL MEDIA IS NOT A FAD. IT’S A FUNDAMENTAL SHIFT IN

THE WAY WE COMMUNICATE WITH OUR CUSTOMERS.

IT’S TIME TO GET ON-BOARD!

SO, HOW DO YOU GET STARTED…

5 STEPS TO GETTING STARTED

1. Perform a Competitive Analysis2. Define your Social Media Marketing Strategy3. Establish and Customize your Social

Networking Platforms4. Integrate all Online Channels5. Launch!

ONGOING HELPFUL TIPS1. Be Committed and Consistent in your

Updates2. Engage and Interact with your Audience3. LISTEN and Respond—Every Post gets a Post4. Be REAL—People Buy from People5. Build Relationships for the Long-term!

QUESTIONS?

INCYTE MARKETINGA FULL-SERVICE MARKETING AND

CREATIVE AGENCY

WWW.INCYTEMARKETING.COM