social media: its time is now

Diane K. Danielson

CEO, www.DowntownWomensClub.com

Social Media: its time has come.

What is social media?

Web 2.0 – Software tools that can be customized and rely on “user-generated content.”

Social Media – Sites that use Web 2.0 tools to promote a product or service (as opposed to MSM “mainstream media.”)

Social Networking – Using Web 2.0 tools to network.

The big three.

3

The business meeting

The reunion/friends’ night out

The cocktail party

Social media by the numbers

250,000,000 - number of active Facebook users

133,000,000 - number of blogs indexed by Technorati since 2002

32,000,000 - number of Twitter users

16,000,000 - number of LinkedIn users

Social media flowchart

Target market

YouBlogs

Website

Blogs

Website

Why social media differs from traditional marketing

Social interaction = 2-way conversation ROI is difficult to measure:

Based on time not $$$ Difficult to track word of mouth

But, you can track clicks. Website = costly billboard on your own

property Social Media = free billboard on the highway

It’s a portfolio, not just a profile Make public/update URL Include as much info as possible

Meet people through: Search by name/keyword Groups – join others or start your own Answers – share your expertise

Create a company profile

LinkedIn Groups

LinkedIn Answers

Profiles, Groups and Pages

Profiles, Groups and Pages Apps and throwing sheep Status updates (microblogging) The ultimate “warm call” cnn.com/Facebook partnership

Do you have “fans?” Fresh content? Transitive trust v. WOM Ads: hyper targeting v.

intentional advertising Smart CRM

pages

pages

Why do people twitter? Promote brands & products Connect/reconnect with people Monitor online image

Company reputation Customer service

Market research Trends Competition

Search = new google

Your @name & icon

What’s your brand? @DowntownWoman v. @DianeDanielson

Icon: avatar, logo or you? Be consistent (even across platforms)

Case study: cleats

Go to http://search.twitter.com. Find people tweeting about “soccer cleats” Follow them

What do you learn? Women are a large percentage of purchasers. The international term is “boots.” Guys will buy “boots” just because they want

something new. Orange is the hot new color Customization is a new trend.

18

Case study: cleats

What do you learn? Competitors Bloggers Retailers

19

Case study: cleats

30/30/30/10 rule Ways to meet people

Follow people RT/DM/@ Live-tweeting events Asking questions “look for the @stream”

Social Media: time management

Create a schedule Sampling of Twitter Tools:

www.hootsuite.com times your tweets, tracks links www.twhirl.org auto shortens links www.twitthis.com posts what you read with a click www.twitterfeed.com links your blog to Twitter Facebook Twitter App links Tweets to Facebook

Sidebar: a bit about search

“Spiderbot, spiderbot, goes wherever a spiderbot goes ….”

Top US websites (Facebook 3, Twitter 13, LinkedIn 28).

Why you should write a book review on Amazon (#14).

Final Tips

Pick one or two to focus on and really learn. Have a consistent photo across mediums. Raise the energy or intellectual level of the

conversation. Schedule time for this into your week.

Have set days/times Test out a new feature each time Make X number of new connections

What’s next?

Companies become more personal & accountable.

“Tribes” become more important. Rise in membership sites, people want to be

contributing members/not consumers. Social networking = jet fuel for network

marketers/affiliate programs. By 2012: more people working from home

than in an office = good for women.

What’s next? Downtown Women’s Club

Created a Teleclass and eBook series: The Downtown Women’s Club Beginners Guide to Facebook, Twitter, etc.

Developed an affiliate/publishing program. For members For non-profits For future eBook authors For network marketers

What’s next?

Recommended Reads

Here Comes Everybody: The power of organizing without organizations – Clay Shirky

Groundswell – Charlene Li and Josh Bernoff Tribes – Seth Godin Me 2.0 – Dan Schawbel The Facebook Era – Clara Shih Don’t Make Me Think – Steve Krug eBootCamp – Corey Perlman Trade-Off: Why some things catch on and

others don’t – Kevin Maney

Diane K. Danielson ceo, DowntownWomensClub.com

Target marketYo

uBlogs

Website

Blogs

Website