social media landscape in india

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Social Media Landscape

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What is Social Media?

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Why care about Social Media?

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Internet Growth in India [Source: I-cube & IAMAI Report (2011)]

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Internet Users in India

•  Sep 2011: 112 Million – Urban: 88M, Rural: 24M – Active (at least once/month): 90 – Growth % (over 2010): 13

•  Dec 2011: 121 Million

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Metros vs Small Towns

•  Top 8 Metros: 34% •  Rest of India: 64%

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Who’s driving this growth?

•  School Going Kids (8-17 yrs): 21% •  College Going Kids (18-25 yrs): 27% •  Young Men (21-35 yrs and non-school): 27%

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Top Purposes

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Touch Points

•  Home | Cyber Cafes •  Mobile: 9% •  Office: 8% Dip

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Mobile Opportunity

•  865 Million Users (72% teledensity) [TRAI]

•  Rural Opportunity: 500 Millions without Mobile [TRAI]

•  Mobile Indians on Social Networking: 72 Million by 2014 [Analysys Mason]

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Platform Global India Facebook

Twitter

LinkedIn

Users (in Mil) on Social Media

800+ 38+

200+ 4+ (visitors)

110+ 12+

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Interesting Case Studies

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Gunpowder Restaurant

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http://www.facebook.com/ChingsSecret

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Reputation Mgmt

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Personal Example

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Tweet 2 Order

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How to track growth?

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http://www.facebook.com/advertising/

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http://socialbrands.media2win.com/

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http://www.pinstorm.com/ii/

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http://www.google.com/adplanner/

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http://www.google.com/trends

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http://vizisense.com/

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Tracking News about Digital in India

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http://www.iamai.in

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http://www.afaqs.com/media/index.html?category=digital

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http://www.watblog.com

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http://www.penn-olson.com/tag/india/

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Thank You!

/pradeepchopra /pradeepchopra /in/pradeepchopra

pradeep@digitalvidya.com