social media marketing plan by d.u.e.s. (tony, sara, shannon, maryann)

Social Media Marketing PlanBy D.U.E.S.(Tony, Sara, Shannon, MaryAnn)

Social Media Goals1. Increase followers' usage and recruit new

members to draw physical traffic to the library

2. Keep the student body updated on current news, events, etc.

3. Analyze how followers use social media and monitor what they are saying about the library.

Existing Online Presence1. Pinterest- No Presence

2. Twitter     Page is set up Lack of constant updates

and maintenance. Last post June 16, 2012   6 followers

3. Wordpress Blog    Page is set up and offers

news about new online library tools, local events, etc.

Last post February 27, 2013

4. Library Portal    Online library

supported by The Art Institute

5. Ai campus guides    Allows to search

physical library on the campus   

Gives updates to digital tutors

Displays a count of visitors to page

Content Types Informational articles

(written by staff)

Expert Articles and links

Photos

Reminders of important school dates (ie. registration)

Tracking Tools

Focus Channels Pinterest:  

Purpose: To increase recognition with the student body, increase social engagement, establish online social network.    

Metrics for Success: pins, re-pins,  likes, comments, referrals from other social networks

Twitter:     Purpose: To increase recognition,

increase engagement, establish online social network.    

Metrics for Success: Followers, tweets

Interactive Ad Campaign Computer lab wallpapers

Banner on MyAiCampus

Branding in all email communication

E-Blasts about Pinterest, Twitter, and App campaigns/benefits

Interactive Mobile App Help for specific majors to find a

book

Suggestions from previous selections

Reminders of due dates

Links to other social media accounts for optimized user experience

Action PlanD.U.E.S.

Pinterest Priority #1

Details:     pin new books and other

interesting resources to boards   

ensure the site is maintained to keep users interest

Frequency: ongoing

Metric/tracking: page completion/ maintenance

Hours/week: 10

How: Pinterest/Google Analytics

Create and Maintain an AiPD Library Pinterest Page

Pinterest Priority #2

Details:   repin, like and comment

on pins

Frequency: ongoing

Metric/tracking: how many people are

responding, how they are responding

Hours/week: 5

How: Google analytics

Community Engagement

Action PlanD.U.E.S.

Twitter Details- increase Twitter

followers and user interaction by including in all interactive branding techniques- posters, e-banners, email. Goal of 10 followers gained per week.

Frequency- ongoing with 6 month goals

Metrics- followers, tweets, user comments, click-throughs

Hours- 7-10 hours per week depending on active campaign

How- TweetDeck

Action PlanD.U.E.S.

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Interactive Mobile App Mobile App- The mobile library app lets

students connect with one another to communicate through their majors and social media.

Majors- All majors will be listed. Students can scroll through majors and select any of the majors. They can also share to Pinterest or Twitter at any time.

Books- Once a major has been selected there will be a list of books with ratings. People can either scroll through the books within that major or simply search for a book by name or ISBN. If a person selects a book they can check the status. See a synopsis’s of what the book is all about. They can leave comments and rate the book accordingly. They may also request for the book and share it to Pinterest or Twitter.

Recap Interactive Ad Campaign

THANK YOU!