social media marketing strategy & consulting

05/03/2023W

WW

.DINESHBABU.ASIA

1

Social Media MarketingDINESH BABU PUGALENTHIWWW.DINESHBABU.ASIA

05/03/2023WWW.DINESHBABU.ASIA

2

Brand Awarenes

s

Connect & Engage

with Clients & Prospects

Overview - Social Media Marketing

“Social media marketing is a

marketing strategy to improve traffic,

Sales & brand awareness using

social sites.”

Increase Leads &

Sales

Customer

Support

05/03/2023WWW.DINESHBABU.ASIA

3

IPSOCIAL MEDIA MARKETING

Value - Trust GOALS - Platforms & Tools

Reach – Target - Content

What is Social Media Marketing

05/03/2023WWW.DINESHBABU.ASIA

4

05/03/2023WWW.DINESHBABU.ASIA

5

05/03/2023WWW.DINESHBABU.ASIA

6

05/03/2023WWW.DINESHBABU.ASIA

7Why Social Media?Social Media is able to spread your creations, ideas & posts Instantly across the globe.

Previous days, it takes a lot of time to spread information.

But In present days, with the help of social media we can achieve it in ONE CLICK.

Nowadays people are very much passionate about social media.

05/03/2023WWW.DINESHBABU.ASIA

8

One message before Social Media…

05/03/2023WWW.DINESHBABU.ASIA

9

05/03/2023WWW.DINESHBABU.ASIA

10

05/03/2023WWW.DINESHBABU.ASIA

11

One message after Social Media…

05/03/2023WWW.DINESHBABU.ASIA

12

The message is distributed

acrossSocial

Media channels…

05/03/2023WWW.DINESHBABU.ASIA

13

05/03/2023WWW.DINESHBABU.ASIA

14

05/03/2023WWW.DINESHBABU.ASIA

15Incorporating Social Media Into Your Marketing Strategy

Are your customers likely to be online? Are you ready to handle negativity? How will you incorporate this into people’s daily jobs? How will you measure the results? How long are you willing to give it a try?

Are You Ready for Social Media?

05/03/2023WWW.DINESHBABU.ASIA

16SM history

05/03/2023W

WW

.DINESHBABU.ASIA

17

Who Needs Social MediaRESEARCHERS – CUSTOMERS – RECRUITERS – ORGANISATION & COMPANIES – ARTISTS – POLITICIANS

05/03/2023WWW.DINESHBABU.ASIA

18How Social Media can affect a brand

Facts and statistics about online behavior 81% of Shoppers Conduct Online Research Before Buying

74% of online adults use social networking sites.61% read online reviews before taking the “buying” step90% of people from 18-29 years old use social media

Given these pieces of information you must be aware of the power of social media and how much it can influence potential customers knowing these facts:

- Your target audience will look you up before dealing with you- They will look up other options before taking any steps - They are online most of the time and you must use that to leave an impression

05/03/2023WWW.DINESHBABU.ASIA

19

10

Promote Products or services

Build brand awareness and gain authority

B2B Targeting and reaching companies

Build relationships with customers

Connect with Existing clients

Target specific demographics & interest groups

How can you fit Social Media from different business perspective

05/03/2023W

WW

.DINESHBABU.ASIA

20

Social Media Marketing Plan• SETTING GOALS• DEVELOPING STRATEGIES TO REACH A TARGET AUDIENCE

05/03/2023WWW.DINESHBABU.ASIA

21Social Media Strategy

Objectives Platforms Target Audience Content strategy Analysis

Current state analysis Competitive analysis

05/03/2023WWW.DINESHBABU.ASIA

22Objectives

Increase customer base Generate leads Drive sales Build awareness Make money from your content Establish thought leadership Educate customers Customer-source part of your product development Reach internal communication

05/03/2023WWW.DINESHBABU.ASIA

23Identify Target Market

Who are your customers? What characteristics do they have? What age group do they come from? What are their spending or shopping habits? Do they shop online? What social media applications are they using?

05/03/2023WWW.DINESHBABU.ASIA

24Create a Profile or Brand

As you create your online profiles, think about your screen name

Website Domain Name – http://www.nextgenweb.org Twitter – http://twitter.com/netxtgenweb Facebook – http://facebook.com/pages/nextgenweb.org Delicious – http://delicious.com/nextgenweb E-mail – janedoe@nextgenweb

05/03/2023WWW.DINESHBABU.ASIA

25Decide on appropriate social media applications

Which ones are your customers using? Start with one - Understand it, utilize it effectively

and then expand your online presence Write good and appropriate content Build relationships; listen and engage with your

followers

05/03/2023WWW.DINESHBABU.ASIA

26Plan the time frame

Map out a schedule for updating content This should be accomplished on a regular basis Follow the schedule

05/03/2023W

WW

.DINESHBABU.ASIA

27

Social Media PlatformsMAJOR SOCIAL MEDIA & ITS ACTIONS

05/03/2023WWW.DINESHBABU.ASIA

28Select the Right Social Network

05/03/2023WWW.DINESHBABU.ASIA

29Select the Right Social Network

05/03/2023WWW.DINESHBABU.ASIA

30• Create pages• Make ads• Share pictures, articles, and videos• Comment, like, share

• Tweet• Retweet• Hashtag

• Boards• Pins• Pictures and graphics

• Join communities and network• Create content collections• Host Hangouts

05/03/2023W

WW

.DINESHBABU.ASIA

31

Best PracticesFACEBOOK & TWITTER

05/03/2023WWW.DINESHBABU.ASIA

32FACEBOOK

BEST PRACTICES:

• Publish regularly (at least daily)

• Include photos, links and media rich content when possible

• Create opportunity for engagement by posting stories, questions, and day-to-day highlights

• Encourage the community to share and engage

05/03/2023WWW.DINESHBABU.ASIA

33TWITTER

BEST PRACTICES:

• Publish regularly (multiple times a day)

• Include links, mentions of other accounts, and hash tagged-keywords when possible

• Listen to relevant conversations and chime in when appropriate

• Build lists of targeted influencers to proactively engage with

05/03/2023WWW.DINESHBABU.ASIA

34Facebook Assets

Facebook Pages Facebook Groups Facebook Apps Facebook Ads Facebook Social Plugins

05/03/2023WWW.DINESHBABU.ASIA

35Social Media Marketing Cycle

05/03/2023WWW.DINESHBABU.ASIA

36How Facebook helped ola to expand its business?

Timeline : 9 Months Helps to target right audience ( custom targeting )Ad campaign :Type of Ads : Photo Ads & Video AdsCampaign Name : #ChaloNikloMission : To download Ola’s Mobile AppType of Facebook Ads : • News Feed• Right Column• Mobile Ads

25

Target Audience : People Over 21 + Cities TargetingInsights : Just Five Weeks • Custom Acquisition Rate = Increased 3 times• Brand Related Mentions = Increased 4 Times• Sales Increased = 60%

05/03/2023WWW.DINESHBABU.ASIA

37Monitoring, Measuring, and Managing the SMM Campaign

Social media monitoring – Process of tracking, measuring, and evaluating a firm’s social media marketing initiatives

Social media analytics – Tools that help marketers trace, measure, and interpret data related to social media marketing initiatives

05/03/2023WWW.DINESHBABU.ASIA

38Parts of Social Media Strategy

Social networks Blogs Microblogging Wikis

Social bookmarking Recommendations

and reviews Forums

05/03/2023WWW.DINESHBABU.ASIA

39Future of Social Media

While 2015 was a great year for social media, 2016 is predicted to be even better. Here are some predictions on social media trends for the coming year.1. Advertising will become more prominent.2. Safety and security will be an emphasis.3. Niche platforms will rise and some will fall or get eaten by the Big

Three.4. Buy buttons will take over. Selling must become a real things in social

media.