social media marketing - there's a brand new way

What Are The Five Most Dangerous

Words“BUT I KNOW THAT

ALREADY”

SOCIAL MEDIA MARKETING

THERE’S A BRANDNEW WAY!

LEGAL DISCLAIMERFifty percent of what

you are going to learn here today…

works absolutely perfectly!

I just don’t know whichfifty percent.

Advertise

Aware

Familiar

ConsiderBuy

Market

Consider

Evaluate

PurchaseEnjoy

Bond

Advocate

7 Shifts

The Seven Shifts• Honesty & Transparency• Perception Versus Reality• Less Interruption Marketing• Show Don’t Tell• Targeting & Segmentation• Integration• Social Media Marketing

My* Social Media

15*These 15 work for me and I can only hope they will work

for you!

My Social Media 15• FIVE platforms you should use• FOUR rules you should follow• THREE myths you should quash• TWO lessons you should learn• ONE outcome you should get

The Five Platforms• Your Website• Your Blog• Facebook• Twitter• YouTube• The Others

» LinkedIn» Pinterest» Instagram

Your Website• Your Own Domain• Hosting• Platform• The Landing Page

Your Website

Number 10 – Your Contact Details!

Your Website• Your Own Domain• Hosting• Platform• The Landing Page• FRESH CONTENT

Your Blog• Web Log or Online Diary• Make it a part of your website• Post consistently• Be personal• Enjoy yourself

Facebook

Use a recognizable profile pic

Don’t leave the ABOUT section blank

Facebook

Coordinate your profile pic, banner &

pinned post

Don’t set up a dummy account, avoid multiples

Facebook

Taylor your organic posts to meet market

segments

Don’t post too often, gauge your interactions

Facebook

Learn to post during strategic times of the

day

Don’t be slow to respond to ALL comments

Facebook

Use a recognizable profile pic

Don’t leave the ABOUT section blank

Facebook

Try using paid ads and promotions

Don’t make assumptions and test everything

Twitter For Business• Creates links to send business to

your site• Keeps you up to speed on your

industry• Network with like-minded people• Answer questions & establish

credibility• Put your message in front of brand

users

YouTube• A decent camera &

phone• Improve the sound• Use a tripod• Study techniques• Improve your

editing• Practice!!!

• Your title• Your description• Tag away• Choose a

thumbnail• Use the annotation• Monetarize • Publish & promote• Analyze & adjust

Four Rules To Follow• Regular• Relevant• Remarkable• Real

Three Myths To Quash• Social Media Is Optional• Social Media Is Difficult• Social Media Is Free

Two Lessons To Learn• Once you post it, it’s out there!• Listen first, sell second.

One Outcome You Must Get

• Sell, sell, sell.