social media, measurement and strategy in indonesia

SOCIAL MEDIAStrategy and Measurement for Advocacy

INDRIYATNO BANYUMURTI

banyumurti@relawan-tik.org

www.facebook.com/banyumurti

@banyumurti

banyumurti@relawan-tik.org

INDRIYATNO BANYUMURTI

www.facebook.com/banyumurti

www.banyumurti.net

“a group of Internet-based applications thatbuild on the ideological multi faceted andtechnological foundations of Web 2.0, and thatallow the creation and exchange of user-

What is Social Media?

allow the creation and exchange of user-generated content”

Why Social Media?

Img: aegisblogs.com

many to many communication

10 Top Sitesin

Indonesia

alexa.com

Social MediaRevolution

Social MediaRevolution

POPULATION

1. China 1,3 M

2. India 1,2 M

3. USA 313 JT3. Facebook 842JT3. USA 313 JT4. Indonesia 240 JT4. USA 313 JT5. Indonesia 240 JT

3. Facebook 842JT

FACEBOOK

GerakanSosial

TIAP

JAM

video diunggah

TIAPMENIT

Atau 1 jam video diunggah tiap detiknya

Miliar

video ditonton

TIAPHARI

Juta

Pengunjungberbeda

TIAPBULAN

berbeda

JUTAANTAHUN

dibutuhkandibutuhkanuntuk menontonsemua video di

You Tube

26 September 2011

29.4M

Create Blog/Website

• Complete Information

• Google-able• Google-able

• Dinamic Content

• Increase Awareness

• Building Personal Relationship

Why website/blog?

HOW TOMEASURE?

Facebook Insight

CrowdboosterTweetreachTwittercounter

Google Analytics

TOOLS

FACEBOOK PAGE

FACEBOOK INSIGHTFrom: Facebook Page Insight Guide

FACEBOOK INSIGHT

FACEBOOK INSIGHT

FACEBOOK INSIGHT

Reach

FACEBOOK INSIGHT

Engaged Users

FACEBOOK INSIGHT

Talking About This

FACEBOOK INSIGHT

LIKE

FACEBOOK INSIGHT

LIKE

FACEBOOK INSIGHT

REACH

FACEBOOK INSIGHT

REACH

FACEBOOK INSIGHT

REACH

FACEBOOK INSIGHT

Talking About This

FACEBOOK INSIGHT

Talking About This

FACEBOOK INSIGHT

TWITTER

You share something on Twitter. People spreadthe word. TweetReach tells you who’s talkingabout it, how many people saw it, and whoabout it, how many people saw it, and who

those people are.

Free Version only give analysis for last 50 tweets

Reach is the number of uniquepeople who receieved tweetsabout your search query aboutthis time period

Exposure is the number of overallimpressions generated by tweetsin this report – the total numberof time tweets were delivered totimeline s. The graph breaksdown how namy Twitter accountreceived how many tweets aboutyour search query

Activity:• Total number of tweets and unique contributors• Time Period (in free version is time period for 50 tweets)• Tweet type break down

Top Contributors:• Highest exposure: contributor who

generated the highest exposurefrom direct impression

• Most retweeted: contributor whoreceived most retweeted

• Most mentioned: contributor whowas mentioned the most times

Most retweeted tweets:• The top three most retweeted

tweets, including automaticretweets or manual retweets (RT@username)

Contributors:Complet list of all contributors:- How many tweets they posted- How many Retweets the received- How many impression their tweet

generated

Tweets timeline:Full list of all tweets in this report

• How many visitors of your blog/site?

• Where visitors came from?

• How long visitors are staying on yourblog/site?

• Which pages of your blog/sites visited most?• Which pages of your blog/sites visited most?

• If visitors came to your site from a searchengine, what keywords they search?

GOOGLE ANALYTICS

Visitors OverviewTime Period

(can be changed)

Daily Visitors

GOOGLE ANALYTICS

Visitors Statistic

Number of visits

Number of unduplicated visitors

Total number of pages viewed

Average number of pages viewed during a visit

Average time duration of a session

Percentage of single-page visits

Percentage of visits that were first-timevisits

GOOGLE ANALYTICS

Traffic Sources

GOOGLE ANALYTICS

Search Engine

Direct Traffic

Reffering Sites

GOOGLE ANALYTICS

Content

GOOGLE ANALYTICS

So, what should we do?So, what should we do?

A •Attention

I •Interest

D •Desire

A •Action

Social Media Tips for Better Engagement

Be Active!

Be Interesting!

Be Humble!

Be Unprofessional!

Be Honest!

Thank You…

www.relawan-tik.org www.internetsehat.orgwww.blogor.org

Thank You…

@banyumurti

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