kpi & measurement strategy - at internet - jump 2012
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KPI and Measurement strategy : The Guide to a successful measurement strategy by AT Internet during the Jump 2012 at London.TRANSCRIPT
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KPI & MEASUREMENT STRATEGY
BACK TO BASICS PART 4 OF TRILOGY
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AGENDA
AT Internet Guide to a successful Measurement Strategy
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AT INTERNET – ONLINE BUSINESS INTELLIGENCEWHO WE ARE
15 3,500+
350,000+ 150+
years experience
customers worldwide
sites measured
employees worldwide
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AT INTERNETWHAT OUR CUSTOMERS SAY
“AT Internet reference clients indicate the highest level of overall satisfaction of the vendors in this evaluation.AT Internet reference clients reported the lowest likelihood of considering switching vendors.”
"The Forrester WaveTM : Web Analytics, Q4 2011" - Forrester Research, Inc. 6th October 2011
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AT INTERNETONLINE BUSINESS INTELLIGENCE
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MEASUREMENT STRATEGYDATA, DATA, DATA, COMING OUT OF YOUR EARS
?
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1. CONDUCT A MATURITY ASSESSMENT
Strategy
Team
ProcessUse
Tool
ACTUAL LEVELVs
TO ACHEIVE
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RESULTSTEAM PROCESS USE TOOLSTRATEGY
1. CONDUCT A MATURITY ASSESSMENT
© COPYRIGHT 2012ONLINE INTELLIGENCE SOLUTIONS
1. CONDUCT A MATURITY ASSESSMENT
Strategy
Team
ProcessUse
Tool
ACTUAL LEVEL
VsTO ACHEIVE
Client Level To acheive
Strategy 2,92682927 3
Team 4,57894737 3
Process 3,9625 3
Use 3,1 3
Tool 3,0979021 3
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2. KNOW YOUR CRITICAL SUCCESS FACTORS
CRITICAL SUCCESS FACTOR
Is a critical factor or activity required for
ensuring the success of a company or
an organisation
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3. SET SMART OBJECTIVES
Specific �
Measurable �
Achievable �
Realistic �
Timely
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4. CARRY OUT KPI WORKSHOP
“ KPI can be either a count or ratio […] it is infused with business
strategy and therefore the set of appropriate KPIs typically differs
between site and process types. ”
Source : www.digitalanalyticsassociation.org (« Big Three definitions » Ver. 1.0)
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5. KPI & KPI METRICS
Conversion
Frequency, Recency
Acquisition vs. retention
EngagementAcquisition Conversion Retention
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6. CREATE A DASHBOARD / SCORECARD
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7. NO ‘ABSOLUTE NUMBERS’ PLEASE
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8. CONDUCT DEEP-DIVE ANALYSIS
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9. SHARE IT!
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10 KAIZEN - CONTINUOUS IMPROVEMENT
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THANK YOU !
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