social media metrics and roi

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A 30 minute presentation to higher education professionals at the Case 8 Conference in Vancouver February 23rd, 2011.

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Social Media Metrics/ROIwith Kemp Edmonds

This presentation:j.mp/kempcase8

It’s young. There’s growth.

• 87% know of • 7% have an account

• 88% know of • 40% have an account

-Pew Internet Research (US), Feb. 2010.

Important Questions

• Is your website ready to receive and convert?• Do you have positive customer testimonials?• Do you have blog?• Respond to emails? Answer the phone?• Are you listening? Listening comes first.

Social Media often comes last and should-Kyle James, doteduguru.com

Be the town crier for your community

Cradle to GraveTracking

kempe.me/kempslides

Are we asking the right questions?

Jeremiah Owyang - AltimeterWeb-Strategist.comSlideshare.net/jeremiah_owyang

Learn from the best or die like the rest

Breaking it down

What is the value of your numbers?

5%

35%

60%

NumbersAnalysisAction

Social Media ROI

Time

ROI

Thank You

Connect:@kempedmondskempedmonds@gmail.com

Learn:kempedmonds.comslideshare.net/kempedmonds

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