social media metrics and tools - productcamp boston (william toll)

Post Event – Social Media Metrics

Stats and Free Tools to Analyze events like ProductCamp or Your

Brand etc.

William Toll @utollwi

VP, Marketing Yottaa

Social Media Tools OutlineThe next few slides are a continuation of what I shared at the mid-point break at ProductCampBoston on April 2nd 2011.

These tools are just some of the dozens of tools available to help quantify and report on people, companies and topics in the social media sphere.

This is a rapidly evolving market with larger players being acquired by companies like Salesforce.com (Radian6) and smaller, freemium or advertising based tools that have limited reliability and questionable algorithms.

Product Managers and Product Marketers can use these tools to analyze mentions of their products, find and understand the influence of thoughtleaders in their industry and keep tabs of the competition.

William Toll 4/3/2011

Hashtag SearchHashtag Search

Twitter has a great search website that is slightly different than the search features in your account.

http://search.twitter.com

Pros:• Free• RSS Feed for search – put

this in your reader to monitor terms.

Cons:Limited time storage of Tweets

Google Real Time SearchGoogle Real Time Search

Google has been launch tools for “real time” search in 2010 and 2011.

http://www.google.com/webhp?hl=en#hl=en&q=%23PcampBoston&um=1&ie=UTF-8&tbo=u&tbs=mbl:1&source=og&sa=N&tab=wY&bav=on.2,or.r_gc.r_pw.&fp=f38fdc02ce41e8f3

Pros:• Free• Searchs go back further than

search.twitter.com• Demonstrates how Social Media is

now influencing search engine results (SERP – SEO)

Word Cloud

Wordle is a simple and free word cloud generator. Simply input a RSS feed from a search.twitter.com search and view the worldcloud

http://www.wordle.net/

Pros:• Free• Color and font can be adjusted.

Cons:Limited # of Tweets analyzed, can not remove words.

Word Cloud

Analysis & Alerting ToolAnalysis Tools

There are many social media analysis and alertiing tools, some are thousands of dollars per month some are free. Social Mention is free

http://socialmention.com/search?q=%23PCampBoston&t=all&l=&filter=&sort_by=date&tspan=w

Pros:• Free• Exportable Results• Alerts on keywordsCons:Full of advertisements and may not be very accurate.

Sentiment AnalysisSentiment Analysis

There are many sentiment analysis tools, some are thousands of dollars per month some are free. TwitterSentiment is Free.

http://twittersentiment.appspot.com/search?query=%23PCampBoston

Pros:• Shows positive sentiment and

negative sentiment tweets for a hashtag or term.

Cons:Very limited results.

Sentiment AnalysisSentiment Analysis

There are many sentiment analysis tools, some are thousands of dollars per month some are free. Twitrratr is free.

http://twitrratr.com/search/pcampboston

Pros:• Shows positive sentiment

and negative sentiment tweets for a hashtag or term.

Cons:Very limited results.

HashTag ArchiveHashTag Archive Sites

There are a few of these – the best one WhatHashTag is offline on Saturday April 2nd. I hope it returns it’s the best free tool. You can use these tools to monitor events, conferences, your brand and more.

wthashtag.com

Pros:• Shows top tweets, total tweets

and creates an easy to share archive of tweets for review and reading later

Cons:Not Reliable

Influencer AnalysisSocial Media Influencer Analysis

These tools help you find and view the influence of your prospects, customers and industry thought leaders.

Klout.com & peerindex.net shown here

Pros:• Excellent way to quantify total

reach of individuals social presence

Cons:• Controversial• Not very accurate at times

Thank You!

William Toll @utollwi

VP - Marketing @Yottaa

www.yottaa.com

Questions & Comments Welcome:

william@williamtoll.com