social media metrics movies marketers should track

Social Metrics Movie Marketers can’t afford to miss

Image Source

Objective

The objective of the presentation is to showcase how

Simplify360 can help in monitoring online promotion of

movies in all the three crucial phases;

1. Pre-release ; 2. On-release ; 3. Post-release

Phase One – Pre-release

During the pre-release the major concern of the

marketers is focused on the following three things;

1. Buzz – Trends and Sentiment ;

2. Audience demographics;

3. Content stats;

4. Discovering Influencers

5. PR Management

Audience Profiling– Pre-release

The pre-release report will contain audience profiling

which will give information about;

Identifying the target audience segments for specific

movies, genres, talent, etc.

Benefit - To ensure that potential fans are reached by

marketing efforts.

Audience Profiling– Data Points

Buzz Location Buzz Language

Buzz Gender Buzz by Age

Content Reports– Pre-release

Identifying how fans are responding to the videos, movie

previews, ads etc.

Benefit – Marketers can adjust the content/messaging

according to the response thereby making the content

more shareable and relevant

Content Graphs– Data Points

Check how your FB posts are doing

What were your most popular Tweets?

Content Graphs– Data Points(1/2)

Know when your community is most active

Know what type of content Works best for you!

Buzz Trend– Pre-release

For the campaign manager it is highly important to track

the buzz trend going on about the movie;

Benefit – Marketers can greatly enhance the contextual

value of the content as they would know when the

community is active thereby knowing when to push what

type of content

Buzz trend

Buzz Trend

Hourly Buzz Trend

Daily Buzz Trend

PR Management– Pre-release

This will enable discover if there are any chances of PR

crisis to occur;

Benefit – Get early warning on what's being said about

the film or about a scandal, all of which can be used to

increase awareness or temper bad press.

1. Brand Opinion

2. Buzz Time: Positive

3. Buzz Time: Negative

4. Buzz Time: Overall

5. Word Class: Positive

6. Word Class: Negative

7. Word Class: Neutral

8. Word Class: Overall

BUZZ SENTIMENT

Discovering Influencers – Pre-release

Know who are the users talking about your theme and

targeting them accordingly;

Benefit – Identify the core set of "influencers" for a

movie/movie franchise to target them directly to get

“word of mouth” out there.

Discovering influencers in Simplify360 Social media monitoring

List out all the people

who have mentioned

your keywords on

Twitter and Facebook.

View details of the

profiles.

Order them with respect

to their social Klout.

Download the list on

Excel sheet.

Phase Two – On-Release

The release date is very crucial for campaign

management, as it is the day when the conversations

usually reaches their peak

Key Metrics to be reported – On-Release

Reach of the campaign;

Potential Impressions;

Total Number of Unique users participating;

Geographies with maximum online buzz;

Trend Graph with overall buzz sentiment;

Phase Three – Post-Release

The priorities in post-release change, now the campaign

Manager is most interested in knowing the reviews of movie;

Overall Sentiment of the buzz;

Top 10 buzzwords being discussed;

Frequency of conversations – Before the movie was about to start,

during the movie, after the movie

SAMPLE REPRESENTATION – WE CAN SEE HOW THE CONVERSATIONS APPEARED

TIME IN HH:MM FORMAT (IST)

0

5

10

15

20

25

30

35

40

25 10:26 25 13:45 25 15:34 25 20:51 26 14:59 26 16:41 27 14:21 27 16:05 28 13:30 28 15:53 29 12:01 29 15:53 30 14:30 30 22:09

1st Feb 2nd Feb 3rd Feb 4h Feb 5th Feb 6th Feb

Release Date

Trailer Launched Coverage by

Media

(Positive or

Negative

COMPARISON WITH COMPETITORS - TWITTER

TIME IN HH:MM FORMAT (IST)

COMPARISON WITH COMPETITORS - FACEBOOK

TIME IN HH:MM FORMAT (IST)

ARE YOU LOOKING FOR A WORLD CLASS SOLUTION TO YOUR MOVIE MARKETING MEASUREMENT NEEDS..???

Get in touch with us…

contact@simplify360.com

http://www.linkedin.com/in/iprashantjain

www.simplify360.com

ABOUT SIMPLIFY360

SIMPLIFY360 IS THE WORLD’S FIRST INTEGRATED

ENTERPRISE SOCIAL MEDIA PLATFORM.

OFFERINGS INCLUDE: •SOCIAL MARKETING SUITE FOR AGENCIES

•SOCIAL CONTACT CENTRE FOR BPOS

•SOCIAL COMMAND CENTRE FOR ENTERPRISES.

Leaders use Simplify360

Clients

Partners

India World

wide

Malaysia

Brazil and LatAM Qatar Saudi Arabia

USA

Worldwide

Singapore & India

Korea

THANK YOU CONNECT WITH US