social media policies and ethics

Building a solid foundationSocial media policies, best practices and

ethics for your organization

May 14, 2009

“This leg is for people who like running up hills.”

http://www.flickr.com/photos/mike-warren/1806437041/

http://www.flickr.com/photos/shuttercat7

http://www.flickr.com/photos/damiel/178236747/

Blogging policy

http://www.flickr.com/photos/emerald2810

External Policies

Source: http://www.respectresearchgroup.org

Is the post positive or balanced?

TROLLSIs the person dedicated to

degrading others?

RAGERIs the posting a rant, rage, joke

or satirical?

MISGUIDEDAre there erroneous facts?

UNHAPPY CUSTOMERIs the posting a result of a

negative experience?

MONITOR ONLYAvoid responding to

specific posts; monitor and flag internally

FIX THE FACTSDo you wish to respond

with factual information?

CONCURRENCEA factual and well cited post, which may agree or disagree with you yet is not factually erroneous, a rant or rage,

bashing or negative in nature.

You can concur with the post, let stand or provide a positive

review.Do you want to respond?

LET STANDLet the post stand –

no response

RESPONSE CONSIDERATIONS

RESTORATIONDo you wish to rectify the

situation reasonably?

Transparency Cite sources Timeliness Tone Influence

Yes

Yes

Yes

Yes

Yes

No

No

No

No

Yes

Yes

No

Adapted from Air Force Web Posting Response Assessment

http://www.flickr.com/photos/justinjovellanos

• Wikipedia

• Ghost Blogging

• Astroturfing

• Online Personas

When you editUsername

OR

‘Anonymous’

BUT

Sometimes IP addresses can be

traced back

Source: Virgil Griffith

WikiScanner.virgil.gr

• Neutral Point Of View

• ‘Discussion’ page

• Follow the established process

• Don’t attack others

http://www.flickr.com/photos/wicks

Questions?

delicious.com/davefleet/ALIpolicies

email: fleet@thornleyfallis.com

phone: 416-515-7517 x332

blog: http://davefleet.com

twitter: @davefleet