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Building a solid foundation Social media policies, best practices and ethics for your organization May 14, 2009

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Presentation given by Dave Fleet at the Advanced Learning Institute conference on Social Media in Government on May 14, 2009

TRANSCRIPT

Page 1: Social Media Policies And Ethics

Building a solid foundationSocial media policies, best practices and

ethics for your organization

May 14, 2009

Page 2: Social Media Policies And Ethics
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“This leg is for people who like running up hills.”

http://www.flickr.com/photos/mike-warren/1806437041/

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http://www.flickr.com/photos/shuttercat7

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http://www.flickr.com/photos/damiel/178236747/

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Blogging policy

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http://www.flickr.com/photos/emerald2810

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External Policies

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Source: http://www.respectresearchgroup.org

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Is the post positive or balanced?

TROLLSIs the person dedicated to

degrading others?

RAGERIs the posting a rant, rage, joke

or satirical?

MISGUIDEDAre there erroneous facts?

UNHAPPY CUSTOMERIs the posting a result of a

negative experience?

MONITOR ONLYAvoid responding to

specific posts; monitor and flag internally

FIX THE FACTSDo you wish to respond

with factual information?

CONCURRENCEA factual and well cited post, which may agree or disagree with you yet is not factually erroneous, a rant or rage,

bashing or negative in nature.

You can concur with the post, let stand or provide a positive

review.Do you want to respond?

LET STANDLet the post stand –

no response

RESPONSE CONSIDERATIONS

RESTORATIONDo you wish to rectify the

situation reasonably?

Transparency Cite sources Timeliness Tone Influence

Yes

Yes

Yes

Yes

Yes

No

No

No

No

Yes

Yes

No

Adapted from Air Force Web Posting Response Assessment

http://www.globalnerdy.com/wordpress/wp-content/uploads/2008/12/air_force_web_posting_response_assessment-v2-1_5_09.pdf
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http://www.flickr.com/photos/justinjovellanos

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• Wikipedia

• Ghost Blogging

• Astroturfing

• Online Personas

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When you editUsername

OR

‘Anonymous’

BUT

Sometimes IP addresses can be

traced back

Source: Virgil Griffith

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WikiScanner.virgil.gr

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• Neutral Point Of View

• ‘Discussion’ page

• Follow the established process

• Don’t attack others

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http://www.flickr.com/photos/wicks

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Questions?

delicious.com/davefleet/ALIpolicies

email: [email protected]

phone: 416-515-7517 x332

blog: http://davefleet.com

twitter: @davefleet


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