social media ethics

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David Kamerer, PhD, APR

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Presentation to Broadcast & Media Professionals of Wichita

TRANSCRIPT

Page 1: Social Media Ethics

David Kamerer, PhD, APR

Page 2: Social Media Ethics

How The Narcissistic Keep In Touch With The Feckless

Page 3: Social Media Ethics

It’s not that you can publish using these tools;

It’s that everyone can publish using these tools

Page 4: Social Media Ethics
Page 5: Social Media Ethics

ADVOCACYWe serve the public interest by acting as responsible advocates for those we represent. We provide a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate.

Page 6: Social Media Ethics

HONESTYWe adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public.

Page 7: Social Media Ethics

EXPERTISEWe acquire and responsibly use specialized knowledge and experience. We advance the profession through continued professional development, research, and education. We build mutual understanding, credibility, and relationships among a wide array of institutions and audiences.

Page 8: Social Media Ethics

INDEPENDENCEWe provide objective counsel to those we represent. We are accountable for our actions.

Page 9: Social Media Ethics

LOYALTYWe are faithful to those we represent, while honoring our obligation to serve the public interest.

Page 10: Social Media Ethics

FAIRNESSWe deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public. We respect all opinions and support the right of free expression. 

Page 11: Social Media Ethics

•Free flow of information•Competition•Disclosure of information•Safeguarding confidences•Conflicts of interest•Enhancing the profession

Page 12: Social Media Ethics
Page 13: Social Media Ethics
Page 14: Social Media Ethics

•Respect copyright

•Creative Commons

Page 15: Social Media Ethics

Can-spam Act:

•bans false or misleading header information•prohibits deceptive subject lines•requires that your email give recipients an opt-out method•requires that commercial email be identified as an advertisement and include the sender's valid physical postal address

Details:http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm

Page 16: Social Media Ethics

•Link – Share•Add something of value•Be honest, transparent•Listen•Be conversational•Respect intellectual property•Avoid “push” tactics, don’t spam

http://twitter.com/MarioSundar

Page 17: Social Media Ethics

•Let’s talk about ME•Failure to disclose•Push, push, push•Seek conflict•Steal intellectual property•Use channels to “game” the system

http://twitter.com/ksfoodie

Page 18: Social Media Ethics

Google never forgets

Page 19: Social Media Ethics

http://DouglasandMain.com

Twitter search (local) orhttp://twitterlocal.net

Page 20: Social Media Ethics

Social media blog:http://davidkamerer.com/spoonful

Public relations blog:http://PRNeededHere.com

Email:[email protected]

[email protected]