social media ethics
DESCRIPTION
Presentation to Broadcast & Media Professionals of WichitaTRANSCRIPT
David Kamerer, PhD, APR
How The Narcissistic Keep In Touch With The Feckless
It’s not that you can publish using these tools;
It’s that everyone can publish using these tools
ADVOCACYWe serve the public interest by acting as responsible advocates for those we represent. We provide a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate.
HONESTYWe adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public.
EXPERTISEWe acquire and responsibly use specialized knowledge and experience. We advance the profession through continued professional development, research, and education. We build mutual understanding, credibility, and relationships among a wide array of institutions and audiences.
INDEPENDENCEWe provide objective counsel to those we represent. We are accountable for our actions.
LOYALTYWe are faithful to those we represent, while honoring our obligation to serve the public interest.
FAIRNESSWe deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public. We respect all opinions and support the right of free expression.
•Free flow of information•Competition•Disclosure of information•Safeguarding confidences•Conflicts of interest•Enhancing the profession
•Respect copyright
•Creative Commons
Can-spam Act:
•bans false or misleading header information•prohibits deceptive subject lines•requires that your email give recipients an opt-out method•requires that commercial email be identified as an advertisement and include the sender's valid physical postal address
Details:http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm
•Link – Share•Add something of value•Be honest, transparent•Listen•Be conversational•Respect intellectual property•Avoid “push” tactics, don’t spam
http://twitter.com/MarioSundar
•Let’s talk about ME•Failure to disclose•Push, push, push•Seek conflict•Steal intellectual property•Use channels to “game” the system
http://twitter.com/ksfoodie
Google never forgets
http://DouglasandMain.com
Twitter search (local) orhttp://twitterlocal.net
Social media blog:http://davidkamerer.com/spoonful
Public relations blog:http://PRNeededHere.com
Email:[email protected]