social media policies for smdaybe

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Introduction to creating a social media pol

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Mic Adam

Social Media activities• Awareness Building• Inventory Services• Policy Creation• Training• Monitoring

• Market research

Social Media Policies

Agenda

• Social Media Policy Survey Overview (Vanguard Leadership – October-November 2012)

• Steps towards a Social Media Policy

• Social Media Policies made simple

What we know!

Frequency of access

0

1 0

2 0

3 0

4 0

5 0

6 0

7 0

D a ilyW e e k lyM o nthlyN o a c c o unt

(c) Vanguard Leadership – Oct-Nov 2012

What is bound to happen?

And also this...

SoMePol @ companies

1 in 5 (c) Vanguard Leadership – Oct-Nov 2012

Employee Awareness of the SoMePol

(c) Vanguard Leadership – Oct-Nov 2012

Time for a poll!Who has a social media policy?

Social Media Policy

Your idea of a Social Media Policy?

It can be different

And one step further...

These times are over... Mostly

Time for a SoMePol

Topics that need answering

• Legal Framework?• Policy or Guidelines?• Why do you need a policy?• Who makes the policy?• Perspectives of the policy?• How do you make a policy?• What needs to be in the policy?• How do you implement a policy?

First, the legal framework…

• No specific social media legislation

• CAO 81 & 38

• “Wet op privacy” – (8/12/92)

• Impact of general legislation

• Labour law

• Privacy law

• Intellectual property law

• Other laws (slander; stalking; etc.)

Guidelines or Policy• Policy is official and enforceable

• Control legal burden• Cover HR items• Identify risk

• Guideline is a suggestion and not enforceable• Communication piece• Motivate and inspire users (ambassadors)• Create positive frame of mind

Who contributes to the policy? And Why?

Marketing HR IT Legal Mngt Team Employees Unions

How to create a social media policy?

• Social media policy creation software

• http://socialmedia.policytool.net/• http://socialpolicygenerator.com

• Social media policy examples• http://socialmediagovernance.co

m/policies.php

• Write one your own

How Long Is your SMP?

6%

56%

38%1 page

2-3 pages4+ pages

(c) Vanguard Leadership – Oct-Nov 2012

Social Media Policy/Guidelines35+ areas of interest

W hat content does the SM P focus on?

42,9

32,1

21,428,4

10,7

57,1

28,632,1

50

10,7

0

10

20

30

40

50

60

SoMe Defin

tions

Overview S

oMe

Company SoMe A

ccounts

Spokesperson Ruls

Employee Rules

Employee Guidelin

es

Respond Chart

Tips & Tric

ks

Do's & D

on 'ts

Request access

(c) Vanguard Leadership – Oct-Nov 2012

Anatomy of a good policy

Some examples

Key to success

Roll-out

How were they informed?

40%

20%

18%

16%6% 0%

Not Intranet post Em ail P resentation Training V ideo

Roll-Out van een Sociale Media Policy

Best Practices

More videos on: http://pinterest.com/micvadam/social-media-policy-video-s/

A good alternative!

Start your Social Media Policy Now!

Need or want to discuss more about Social Media Policies!

@MICADAM

/MICADAM

/MICVADAM

MICVADAM

/MICVADAM

+32 47850 41 35

MIC@VANGUARD-LEADERSHIP.BE

/MICADAM

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