social media sessions “facebook analytics” alan long snr. account director
Post on 27-Dec-2015
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Today’s Insights
• Facebook Insights
• Australian Facebook Performance Report– Competitive Benchmarking
Social Media Sessions
Facebook Insights
• Understand the performance of your Page.
• Learn which content resonates with your audience.
• Optimise how you publish to your audience so that people will tell their friends about you.
Social Media Sessions
Facebook Insights
• The 4 most important insights– Engaged Users & Virality by post.
• What type of posts work best?
– Reach• Number of people you are reaching more frequently, your core
audience.• Where are people coming from – look for breadth.
– Likes• Look for spikes in activity and understand what underpinned.
– Ppl Talking About• Measure of engagement, can access competitive data to benchmark
and compare.
Social Media Sessions
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