social media tactics for hyperlocal follower engagement

Social Media Tactics for Hyperlocal Follower EngagementNicole BullockSocial Media Club of Salt Lake City

Nicole Bullock Social Media Manager for

Lead Media Partners Board Member for Social

Media Club of Salt Lake City

11 years of blogging and social media experience

Follow me on Twitter @cuteculturechic

My blogs www.cuteculturechick.com www.beautyandthebypass.com

Today’s Top 7 Social Platforms

FacebookTwitterYouTubeGoogle +TumblrLinkedInInstagram

Find your Voice and Embrace It

Facebook Facts Launched in 2004

The #1 Social Network in 127 countries

Facebook Statistics More than 1 Billion active

users monthly 618 million active users

daily 82% of Facebook users are

outside of the United States

Facebook Pages Use properly cropped images! 180 x 180 (or larger) square avatar image 851 x 315 header image

Park City’s “Croppy” Example

Nice Job, Taylorsville City!

Facebook Promotions The current standard for successful engagement with Facebook fans

EdgeRank matters, but money talks

Invest in the best content for your promotions

Create Engaging Facebook Campaigns

ROI on a $75 Investment

Twitter is for Sharing, Not Shouting Have a relatable

personality Reply to and follow

your followers If you can’t say your

thought in 140 characters, revise it to fit

Use other platforms to maximize your reach

Helpful Twitter Tools URL shorteners Desktop Clients

TweetDeck HootSuite

Mobile clients Echfon Tweetbot Twitter

Twitter parties Imgur

Top Ten Twitter Mistakes Exploiting a Tragedy #HashtagAbuse Leaving @replies unaddressed The following/unfollowing game to get

someone to follow you back Too much self-promotion(80/20 rule) Too many RT, not enough fresh content Long URLs (bit.ly or goo.gl shortener) Insecure Passwords Omitting your location Lack of Personality

The #Aurora Tragedy

Have a Secure Password!

Hackers “had it their way” - Account was breeched by underground hacking group Anonymous

Give Timely Responses

McDonalds was not involved in the hacking but addressed the hacking empathetically

@Jeep’s Response

@Jeep gave a public reply to the hacking within one hour of account being restored

Tumblr Tumblr has become the10th most

popular website in the world 20 Billion page views per month The most popular social site for

13-25 age group Content shared through Instagram

and Tumblr Mobile apps

Most popular Tumblr content Photos of daily life (studying,

eating, pets) Entertaining memes and gifs Porn and near-porn images

Sample Tumblr Feeds

Pro Tip: Be careful with search on Tumblr. The tags and keywords you search at 11am may be very different at

11pm. Edit your NSFW settings!

Instagram Launched in 2010 Currently the most active

photo sharing site in the world

Stats 900 million monthly active

users 40 million photos per day 8500 likes per second 1000 comments per second

How To Share Your InstaPics

Tap to share your Instagram photos to: email Facebook Twitter Tumblr Flickr

Copy link, share photo later Sharing through the app is

the easiest way to get new content on Tumblr and Flickr

Tips for Instagram Engagement Follow people in your city/district Like and comment on their photos Use appropriate hashtags (1-5 per

photo) Create unique hashtags for events

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YouTube Launched in 2005 Acquired by Google in 2006

for $1.65 Billion

#2 Search Engine Globally (behind Google)

Statistics: 800 million unique visitors

per month 4 billion hours of video

watched every month 72 hours of video uploaded

to YouTube every minute

Create a YouTube Channel

Pinterest Launched in 2009 12 million active users in

the United States The 3rd most popular

social network globally 16% of all social media

traffic (now above Twitter at 15%)

The average user is active on the site 98 minutes per month

What Interests Pinterest Users?

Google + Launched in 2011 Google considers

Google+ a “social layer, not a social network”

G+ by the numbers 500+ million users 235 million “active” (+1,

Hangouts, connecting with friends in search)

125 million use news feed

Google+ Communities

Far more user engagement in Google+ Communities than Google Pages

LinkedIn Launched in 2002

4,500 members in 2003 200 million members in

2012

The #1 social network for business professionals

64% of LinkedIn Users are outside of the United States

Available in 19 languages

My Top Resources for Timely Social Media Information

Social Media Examiner

Mashable Social Media Today Social Media Club

of Salt Lake City Facebook Groups

for Social Media Managers

Blogs

Let’s Connect!Nicole Bullock

Facebook.com/cuteculturechick Twitter.com/cuteculturechic Pinterest.com/cuteculturechic Linkedin.com/in/nicolembullock

www.cuteculturechick.com www.beautyandthebypass.com

cuteculturechick@gmail.com