social media: the revolution will not be televised

Social Media: the Revolution Will Not Be Televised*

Thomas J. Fox

What is Social Media

Online conversation

supported by online

tools

Social Media Popular

Platforms

New Social Media

platforms are emerging

each day

Which ones will be

successful?

Which ones will not?

This is Social Media

Don’t be intimidated,

Be Targeted!

Why is Social Media Important

Individuals want to be connected to things they care about

People want transparency

Relationships formed more powerful than advertising

Power to define and control brand slipping from organizations

View video at: http://www.youtube.com/watch?v=sIFYPQjYhv8

50 Million Users

Radio 38 years

TV 13 years

Internet 4 years

Socialnomics, 2009

Marketers Moving to

Social Media in 2010

45.4% consider

Social Media a top

priority

42.2% deemed

important

eMarketer, Engagement on Social Networks Top Priority for Marketers 2010 Report

The Move to Social Media

Where Social Media is

Going

Ford to add

Twitter

connectivity to

vehiclesJanuary 2010

Where Social Media is

Going

Twitter, Facebook

and others

available through

gaming platforms

and soon… TVs

Where Social Media is

Going

The use of

Social Media

in academia

is increasing

The media is

using, and

perpetuating

usage of,

Social Media

Internet Users

Urban Suburban Rural0%

20%

40%

60%

80%

100%26% 23% 30%

Internet users NonusersPew Internet, Internet, broadband, and cell phone statistics 2010

Who’s Using Social Media?

Millennials (14 to 26)

Generation X (27 to 43)

Boomers (44 to 62)

Matures (63 and above)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

71%

51%

30%

10%

76%

57%

31%

14%

77%

61%

46%

36%200720082009

eMarketer, Boomers and Social Media January 2010 Report

• Participation

• Connections

• Conversation

• Community

• Listening

How can Social Media

help you

Learn what people

are saying

Create buzz for

events and

campaigns

How can Social Media

help you

Identify and recruit

influencers

Find new opportunities

Support your

services

How can Social Media

help you

Improve search

engine visibility

Get your message

out fast

How can Social Media help you

Build strong

relationships

Keys for Social Media Success

Experiment

Make A Plan

Listen

Share

Teamwork

Contribute

Patience

Proactive

The Impact of Social Media

“The true reward of the race to a million followers

on Twitter are the 90,000 people in Senegal who will

sleep underneath bed nets because of the money

we all raised through the race.” -- Ashton Kutcher

Social Media and

Slacktivism

Red Cross raised

$21,000,000 via mobile

giving for Haiti

People experienced the

disaster and the relief

efforts through the eyes

of those on the ground,

and felt compelled to act

Questions?