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Social Media Use in Qatar Key insights from 2013

Social Impact Department ictQATAR

February 2014

Internet Usage in Qatar

Broadband Commission report: Qatar has 88.1% individual Internet penetration – highest in Middle East

Broadband Commission: http://bit.ly/ICdQnO

Info-graphics from Go Gulf: http://bit.ly/18ymhai

Average Hours on Internet Daily

Northwestern’s Media Use in the Middle East: http://bit.ly/1ffiKT0

Youth enjoys higher penetration of technology compared to other Qatari’s

From “Qatar’s ICT Landscape” by ICT Qatar: http://bit.ly/Jn6Wmw

Social Media Use in Qatar

• 45% of people in Qatar use the Internet at least once a day to visit a social media website.

• People in Qatar spend an average of 2 hours a day on social media websites, according to Arab Media Study by Northwestern University.

Base: Internet Users

Northwestern’s Media Use in the Middle East: http://bit.ly/1ffiKT0

Usage higher amongst 18-24s

Average hours/day for ages 18-24. Base: Internet users in Qatar.

Average hours/day for Qataris. Base: Internet users in Qatar.

Social Media Use by Platform

http://bit.ly/1ffiKT0

Base: Social Networking Site Users

Youth and Qatari’s use some networks differently compared to average users

% of social network users ages 18-24 who use each platform:

Northwestern’s Media Use in the Middle East: http://bit.ly/1ffiKT0

% of Qatari social network users who use each platform:

Facebook is the most dominant social media website

Facebook in Qatar

Go Gulf: http://bit.ly/18ymhai

Base: Population of Qatar

Facebook: Most Followed

Retrieved from Socialbakers.com November 2013

Twitter

• 65% of Qataris use Twitter

• Big hashtags in Qatar: اعتذار_واستقالة_المسند_حق_للقطريين#

• Columnists in newspaper include their Twitter account

Northwestern’s Media Use in the Middle East: http://bit.ly/1ffiKT0

Most Followed

Qatar Twitter

Accounts

From Top 100 Arabs: http://top100arabs.com/

Qatar On Instagram

Qataris use Instagram disproportionately more than any other group in Qatar.

Northwestern’s Media Use in the Middle East: http://bit.ly/1ffiKT0

Instagram for Retail

Forums remain popular

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Contact us: socialimpact@ict.gov.qa

Twitter: @ictqatar