social media: what is it and how does ifma use it today?

Social MediaSocial MediaWhat is it and how does IFMA use it today?

Laurie SteinerSenior Associate Editor, FMJ

Wikipedia:

Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and Web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.

What is social media?

What’s out there?

Share

Create

Podcasts

Photos

Discuss

Videos

Games

Publish

Livestream

Connect

Virtual

Communicate

International

Real-time

Personal

Professional

Creative

Interactive

Links

What sites does IFMA use?

Facebook – social networking

Twitter – microblogging, social networking

LinkedIn – professional social networking

Flickr – photo sharing

YouTube – video sharing

SlideShare – presentation hosting

General statistics:• Facebook has more than 350

million active users.• The average user spends

more than 55 minutes per day on Facebook.

• About 70 percent of Facebook users are outside the United States.

IFMA: May 2010• Group members: 1,400• Links: 124• Photos and videos: 177

IFMA: January 2009• Group members: 527• Discussions: 25• Posted items: 26

IFMA: May 2010• Followers: 1,723• Following: 1,418• Listed on: 77

IFMA: January 2009• Followers: 35• Following: 35

IFMA: May 2010• Group members: 6,943• Discussions: 500• Subgroups: 6

IFMA: January 2009• Group members: 1,416• Discussions: 118

IFMA: May 2010• Photos: 2,211• Total view counts: 65,726

IFMA: January 2009• Total view counts: 31,649

IFMA: May 2010• Videos uploaded: 101• Upload views: 27,954 • Channel views: 9,672

IFMA: January 2009• Videos uploaded: 25• Upload views: 2,964• Channel views: 1,106

IFMA: May 2010• Presentations: 13• Followers: 4

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laurie.steiner@ifma.org(713) 623 - 4362 x 132