social + media: what's needed next (drupalcon keynote)

Social + MediaWhat We Need Next

3 September 2009, Drupalcon Paris

Chris HeuerFounder, Social Media ClubCreative Catalyst, AdHocniumFrustrated Drupal Customer

Hi, my name is Chris...

• I took computer programming classes at Miami-Dade Community College when I was 13 (on a TRS-80)

• My first game system was an Atari 2600 (still have it)

• My first computer was a Mac SE I used to play with HyperCards

• I had my first experience as a Super User in 1995 and it was oh so sweet...

The Internet became my career

• Guru Communications, 1994 I learned to build sites in BBEdit (still have the t-shirt)

• Virtual Community Network,1995• Miami Ad School, 1996-1998• Chief, eBusiness, U.S. Mint, 1999

I was a numismatist as a kid... and as an adult

• InfoApps, 2000• Conversal, 2000

Being social became my way of life

• Insytes, 2004• 1st BarCamp, 2005 • BrainJams, 2005• Social Media Club, 2006

If you get it, share it

• The Conversation Group, 2007• AdHocnium, 2008

essentially

I am a geek.

and apparently, I have always thought geeks were cool :)

interestingly

I designed and built an enterprise CMS for Palm between 2002 and 2005

but I am not just a geek entrepreneur

or a marketing wanker

I think holistically

so why am I here today?

I am also a frustrated Drupal Customer(or rather, a wannabe customer)

Social Media Club’s (and my)experience with Drupal...

More on this later,let’s talk aboutSocial + Media

social media is not the thing, as much as it is what we do with it,

SHARINGmedia, socializing it

and connecting through it

it’s more art than science

@davegray

Social Media, A Brief History• Cave Paintings• Hieroglyphs• Written Word• Guttenberg• Radio• Television• Mimeograph• Web• Weblogging• Social Networking

point being,all media is, or can be

SOCIAL

the ‘democratization’ of communications technologies is

advancing at an ever increasing rate (just ask Ray Kurzweil)

this is good, and its also

challenging (especially for early adopters)

So let’s think more critically about what we have learned

from Social Media so far

But first, let’s look back to dotcom era

•The Three C’s

• Content• Commerce• Community

The framework for a social operating system

•The Four C’s

• Context• Communications• Collaboration• Connections 4

Success using this framework is values based

•The Social Media Principles

• Be Human• Be Aware• Be Honest• Be Respectful• Be a Participant• Be Open• Be courageous

What do you value?

a story about respect

point:

everyone has valueto contribute

(especially if they are different then you)

lets look beyond social media,

lets look at the BIGGER PITCTURE

Jeff Jarvis calls the modern era

“The Great Restructuring”

http://www.buzzmachine.com/2009/03/07/the-great-restructuring/

the perfect storm

http://www.socialmediaclub.org/2009/06/04/toby-moores-on-the-perfect-storm-for-change/

we are finally realizing thatall organizations are made of people

and all organizations are social

http://www.chrisheuer.com/2008/06/10/towards-a-more-social-organization/

“what makes these timesinteresting

is that all companies are media companies”

- Tom Foremski, Silicon Valley Watcher

http://www.siliconvalleywatcher.com/mt/archives/2007/08/we_live_in_a_ma.php

All modern organizations are media companies

All modern organizations are media companies

All modern organizations are media companies

All modern organizations are media companies

All modern organizations are media companies

All modern organizations are media companies

All modern organizations are media companies

All modern organizations are media companies

All modern organizations are media companies

Will it Blend’s MarketingDepartment is Profitable

this is the real opportunity for Drupalto serve, at its core, the common

need of all organizations tobehave as media companies

in times of disruptive change

many peopleget (or feel) hurt

FUDFear Uncertainty Doubt

social media (and drupal) is changing the way we relate to each other, the

organizations we serve and the organizations that serve us

truth is we can no longer affordto look at the world as

Us vs. Them

the thing is,this is what we were taught,this is what we found as true.

we must transcend this

which brings me back to mylove/hate relationship

with Drupal

a problem of perception

a problem of perception(I asked twitter and they confirmed it)

What is Drupal?

• gilliatt@chrisheuer I suspect that the "general public" response to that question would be a blank stare.

• lisapadilla@chrisheuer drupal is the content management system we've been promised since web 1.0 and earlier

• ScottGentzen@chrisheuer I'd always assumed that Drupal was a linux distribution.

• obilon@chrisheuer It's a city in Southeast Asia. A capital of some country. Am I right? ;)

What is Drupal?

• sherisaid@chrisheuer drupal is sort of like Joomla and then again totally not.

• socialmediabham@chrisheuer Drupal is that thing "that" guy talks about when we start to talk about WordPress as a CMS...

• michaelpearsun@chrisheuer It is a CMS. Like WP only more robust. This can also mean complicated. Has a loyal user group. Terrible internal search. Blue.

• jeremywright@chrisheuer It's a platform where it's harder to build simple things, but easier to build complex things. IF you know what you're doing.

What is Drupal?• TWalk@chrisheuer Drupal = an innovative framework

for building Web sites.

• sborsch@chrisheuer Drupal today is a "content management platform for geeks" striving to become a "social publishing platform for power users"

• bryanhouse@chrisheuer #drupal is a social publishing platform to build websites that unite content and community

• nikan@chrisheuer an application framework packaged as a CMS

• fucktwtr@chrisheuer Drupal is like Lego for building Web 2.0 sites -just plug together modules and, viola! And because it's open source, it's free!

Dries talked of moving beyond a framework and becoming a product. I don’t think that goes far enough.

Drupal needs to be aneasy to use

easy to scaleeasy to love

SOLUTION

You are here.

http://businessconfessions.blogspot.com/2007_06_01_archive.html

where do you want to go?

are you going to take the leap?or

are you going to fall off the cliff?

The Drupal community needs to

grow up

it feels as if this is

pubertyall over again

the social media communityand the Drupal community

share some problemsand growing pains

With success, we deal with...

• With newfound popularity, comes pains of change

• New, clueless, and self proclaimed “experts” are hurting us, causing harm

• There is a more diverse group of ‘users’ making it harder to be ‘user-centric’ in thinking about the industry

we stand at the crossroads

which is why we must ask more powerful questions,

look in the mirror and answer them honestly

it really does take a village

look after the

WHOLEof the community

think

holisticallyabout user experience

and needs

http://markboulton.co.uk/

most importantly,ask more powerful questions

like...

W.W.S.D.

W.W.S.D.(What Would Steve Do?)

W.W.L.D.

W.W.L.D.(What Would Linus Do?)

W.W.L.D.seriously, ask him

but most importantly

W.W.D.D.

W.W.D.D.(What Will Drupal Do?)

What it is... is up to you.

so let’s talk

@ChrisHeuerchris@adhocnium.com