social media/consumerisation by mic adam

Social Media activities

Mic Adam

Social Media activities

• Awareness Building

• Inventory Services

• Policy Creation

• Training

• Monitoring

• Market research

Today’s topics

• What is Social media really?

• Social media policy

• Social media monitoring

What is social media?

Your Social Media Presence?

You!You!

Or is it more like this?

Social Media and Networking is of all ages!

Vanguard Leadership March,2010 (c)

Turning big numbers into business

Worldwide

• Facebook: 600 million

• Twitter: 190 million

• LinkedIn: 95 million

• Youtube: 50 million

• Blogs: 200+ million• Blogs: 200+ million

Belgium

• Facebook: 3.9 million

• Twitter: 75.000

• LinkedIn: 850.000

• Blogs: 200.000

Best practices

Belgacom

• Damage your brand

• Loose your job

When social media goes bad...

• Loose your job

• Never get hired

• Ruin your life

• Security risks

• How to get robbed

Examples with a common thread

Facebook don’ts...

Goverment is looking over your shoulder too

How do you get started without loosing your reputation?

Process to implement aSocial media plan and policy

Awareness

BuildingInventory

Social Media

PolicyTraining Monitoring

Goals, TeamsGoals,

Objectives,

strategy

Teams

AmbassadorsProject:

define –

roll-out

Vanguard Leadership – Januari 2011

Vanguard Leadership – Januari 2011

Topics to be considered

• Policy or Guidelines?

• Why do you need a policy?

• Who makes the policy?

• Perspectives of the policy?

• How do you make a policy?

• What needs to be in the policy?

• How do you implement a policy?

Vanguard Leadership – Januari 2011

Social Media Monitoring

In the real world...

Vanguard Leadership – Januari 2011

What should you be listening for?

• Complaints

• Compliments

• Questions

• Leads and Inquiries

• Opportunity Conversation

Vanguard Leadership – Januari 2011

Types of social media monitoring

1. Own accounts

2. Business and brand monitoring

3. Market monitoring

4. Personal monitoring

Type of services

1. Free

2. Freemium

3. Payable

Vanguard Leadership – Januari 2011

Before I forget...

Social Media is....

Vanguard Leadership (c) - May 2010 26

Connect with me!

be.linkedin.com/in/micadam https://twitter.com/micadam

Vanguard Leadership (c) - May 2010

28http://bit.ly/cPdiom http://micvadam.wordpress.com

micvadam

+32 478 50 41 35

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