social media/consumerisation by mic adam
DESCRIPTION
Seminar by Mic Adam during Infosecurity.beTRANSCRIPT
Social Media activities
Mic Adam
Social Media activities
• Awareness Building
• Inventory Services
• Policy Creation
• Training
• Monitoring
• Market research
Today’s topics
• What is Social media really?
• Social media policy
• Social media monitoring
What is social media?
Your Social Media Presence?
You!You!
Or is it more like this?
Social Media and Networking is of all ages!
Vanguard Leadership March,2010 (c)
Turning big numbers into business
Worldwide
• Facebook: 600 million
• Twitter: 190 million
• LinkedIn: 95 million
• Youtube: 50 million
• Blogs: 200+ million• Blogs: 200+ million
Belgium
• Facebook: 3.9 million
• Twitter: 75.000
• LinkedIn: 850.000
• Blogs: 200.000
Best practices
Belgacom
• Damage your brand
• Loose your job
When social media goes bad...
• Loose your job
• Never get hired
• Ruin your life
• Security risks
• How to get robbed
Examples with a common thread
Facebook don’ts...
Goverment is looking over your shoulder too
How do you get started without loosing your reputation?
Process to implement aSocial media plan and policy
Awareness
BuildingInventory
Social Media
PolicyTraining Monitoring
Goals, TeamsGoals,
Objectives,
strategy
Teams
AmbassadorsProject:
define –
roll-out
Vanguard Leadership – Januari 2011
Vanguard Leadership – Januari 2011
Topics to be considered
• Policy or Guidelines?
• Why do you need a policy?
• Who makes the policy?
• Perspectives of the policy?
• How do you make a policy?
• What needs to be in the policy?
• How do you implement a policy?
Vanguard Leadership – Januari 2011
Social Media Monitoring
In the real world...
Vanguard Leadership – Januari 2011
What should you be listening for?
• Complaints
• Compliments
• Questions
• Leads and Inquiries
• Opportunity Conversation
Vanguard Leadership – Januari 2011
Types of social media monitoring
1. Own accounts
2. Business and brand monitoring
3. Market monitoring
4. Personal monitoring
Type of services
1. Free
2. Freemium
3. Payable
Vanguard Leadership – Januari 2011
Before I forget...
Social Media is....
Vanguard Leadership (c) - May 2010 26
Connect with me!
be.linkedin.com/in/micadam https://twitter.com/micadam
Vanguard Leadership (c) - May 2010
28http://bit.ly/cPdiom http://micvadam.wordpress.com
micvadam
+32 478 50 41 35
Publications & Blogs