dave coplin social computing at work: the “consumerisation” of enterprise it
TRANSCRIPT
Dave Coplin
Social Computing at Work:
The “Consumerisation” of Enterprise IT
From: Jonathan MurrayWorldwide Technology Officer
Microsoft
Disclaimer*1. Forward Looking Statements: The following presentation contains certain
predictions and forecasts which may possibly/probably, turn out to be wholly inaccurate.
2. Utility: The forward looking nature of this presentation is unlikely to provide any information which will prove useful for addressing near term challenges in your business or personal life.
3. Work In Progress: This is an ongoing piece of work; as such the author reserves the right to right to amend, replace or contradict any premises, argument or logical statements contained herein.
4. Investment Decisions: Under no circumstances should the information be used to make investment or other life changing decisions. The author’s liability shall not exceed the fee received for this presentation.
Why me?
• 16 years trying to make technology disappear...
• The best podcasts you’ve never heard...
• Enterprise collaborator
The Balance of Power Will Change...
Users Will Be In Control
Welcome to the New World of Work!
It’s All About Me...
Social Computing Will Make it Happen!And Change Enterprise IT Forever...
Shifting the Balance of Power
But What Does This Mean?
You’re Not SpecialAnymore...
Welcome to the New World of Work!
Company Loyalty
Veterans(b. 1922 to 1945)
Strongly Independent
Generation X(b. 1965 to 1979)
Financial Success
Baby Boomers (b. 1946 to
1964)
Personalized Work
Millennials(b. 1980 to 2000)
Source: “Get Ready: The Millennials Are Coming!”, Forrester Research, Inc., September 2005
“The Millenials
Are Coming!”
Social Computing at Work
The Third Age
Content Commerce
Community
Semantic WebConnects Knowledge
The MetawebConnects Intelligence
The WebConnects Information
Social SoftwareConnects People
Artificial Intelligence
Personal Assistants
Ontologies
Taxonomies
KnowledgeBases
KnowledgeManagement
SemanticWebs
Intelligent Agents
EnterpriseMinds
GroupMinds
Lifelogs
SemanticWeblogs
The“Relationship”
WebDecentralisedCommunities
SmartMarketplaces
The GlobalBrain
Search Engines
Content Portals
Databases
File Servers
“Push”
PIMs
Web Sites
EnterprisePortals
Pub-Sub
MarketplacesAuctions
Groupware
Weblogs
Wikis
RSSCommunity
Portals
P2P File-sharing
Conferencing
IM
USENET
SocialNetworks
Degree of Social Connectivity
Deg
ree
of In
form
ation
Con
necti
vity
Permission to re-use with attribution to: Nova Spivack www.mindingtheplanet.net
Web 3.0
Web 1.0
Web 4.0
Web 2.0
It’s Already Started...
PODCAST SELECTION- Filters- Search results
EDITORIAL- News- Top podcasts- Technical updates- Community highlights
NAVIGATION- Channels- Filters
SEARCH
User Experience
6 Months7000 Users
60,000 Downloads
There’s More to Come
Much, Much More...
http://research.microsoft.com/scg/
SNARF – Email AssistantSocial Network and Relationship Finder
• Side bar for peripheral awareness• Multiple Panes• List of people with associated messages• Sorted by relationship• Yellow bars, for visual indication of scale• Double-click on person to see their
messages
http://www.research.microsoft.com/community/snarf
Danyel Fisher, AJ Brush, Andy Jacobs, Marc Smith, Adam
Perer, Bernie Hogan
Netscan: A tool for studying threaded conversation repositories
Newsgroups
Authors Threads
Newsgroups
Authors Threads
The “Message”
Reply-To NetworkNetwork at distance 2 for the most prolific author of the microsoft.public.internetexplorer.general newsgroup
The Ties that Blind?
Mapping Newsgroup Social Ties
Two “answer people” with an emerging 3rd.
Microsoft.public.windowsxp.server.general
• Answer person– Outward ties to local isolates– Relative absence of triangles– Few intense ties
• Reply Magnet– Ties from local isolates often
inward only– Sparse, few triangles– Few intense ties
Distinguishing attributes:
Clear and consistent signaturesof an “Answer Person”
• Light touch to numerous threads initiated by someone else
• Most ties are outward to local isolates• Many more ties to small fish than big fish
1
10
100
0 1 2 4 8 16 32 64
Goal: Make SNA easier
• Existing Social Network Tools are challenging for many novice users
• Tools like Excel are widely used• Leveraging a spreadsheet as a host for SNA
lowers barriers to network data analysis and display
Summary
Closing Thoughts• Make technology invisible - Remember, it’s nothing special
• Embrace the new mediums but remember the principles you’ve learnt so far
• Avoid evolving legislation paralysing progress
• Get your heads “in the cloud”
• Think function not product
Above all, remember this is about the journey, not the destination...
Thank you